Media Planner

BlueFocus Communication Group is China's largest and most influential marketing and communications groups, serving over 70,000 brands globally. BlueFocus offers end-to-end services across digital marketing, branding, PR, big data, e-commerce, and AI-powered solutions.

Position Overview

We are seeking a driven, detail-focused Media Planner to join our team. You will independently own end-to-end planning, setup, monitoring and optimization of paid media campaigns across Google, Meta, YouTube and TikTok for our global clients. You will take ownership of full-cycle performance tracking, in-depth data analysis and strategic campaign iteration to hit core growth KPIs. This role requires you to conduct independent market & competitor analysis to unlock incremental growth opportunities, while aligning closely with cross-functional internal teams to deliver consistent, high-quality advertising results for clients. If you possess solid hands-on paid media experience and a genuine passion for data-driven media strategy, we'd love to have you!

Key Responsibilities

1. Independently plan, launch, manage and optimize paid media campaigns on Google, Meta, YouTube and TikTok for assigned client accounts.
2. Own daily performance tracking, build standardized dashboards, consolidate multi-platform data and deliver actionable performance reports with deep strategic insights.
3. Lead regular market and competitor research, identify emerging traffic channels, audience segments and creative directions to capture new growth opportunities.
4. Develop and refine proprietary campaign operation frameworks, apply industry best practices to continuously improve campaign efficiency and core metrics.
5. Collaborate closely with sales and account management teams, align media roadmaps with client business goals, and guarantee on-time, high-quality campaign execution and delivery.

Required Skills & Qualifications

1. Bachelor's degree or above in Marketing, Communications, Business Administration or related disciplines.
2. 1-3 years of proven hands-on professional experience in paid media / performance advertising; background in digital marketing, data analytics or dashboard operation is highly preferred.
3. Solid working knowledge of social ecosystems and core paid advertising mechanics, with practical end-to-end campaign operation experience across Google, Meta and TikTok.
4. Exceptional attention to detail and strong organizational skills to manage multiple client accounts concurrently.
5. Strong team player with excellent cross-team communication and coordination capabilities.
6. Sharp analytical thinking and independent problem-solving ability; confident working with large datasets and capable of quickly mastering new analytics and advertising tools.
7. Language requirement: Proficient in verbal and written English and Mandarin.