MarTech Business Analyst

Key Responsibilities

• Gather and analyze business requirements for MarTech initiatives.
• Define user stories, business processes, workflows, and acceptance criteria.
• Support Adobe AEM and DAM platform implementations and enhancements.
• Develop and maintain metadata standards, taxonomy models, and governance frameworks.
• Coordinate Agile delivery activities including sprint planning, UAT, defect management, and release support.
• Collaborate with business, operations, and technical teams to ensure successful project execution.
• Facilitate stakeholder discussions, workshops, and requirement-gathering sessions.
• Support process improvements, workflow automation, and data governance initiatives.
• Create project documentation, process flows, and business specifications.

Requirements

• Bachelor's degree in Business, Information Technology, Marketing Analytics, or a related field.
• 5+ years of experience in Business Analysis, MarTech, Data Analytics, or related domains.
• Experience with Adobe AEM, Digital Asset Management platforms, or metadata governance.
• Strong understanding of Agile methodologies and project delivery.
• Experience in stakeholder management and cross-functional collaboration.
• Knowledge of SQL, BI tools, data governance, or workflow management will be an advantage.
• Excellent communication and documentation skills.