Marketng Director

Marketing Strategy and Planning

Develop the company's overall marketing strategy and annual/quarterly marketing plans.

Based on company business objectives, market trends, and the competitive environment, define brand positioning and growth direction.

Plan product launch (Go-To-Market) strategies and promotion schedules.

Develop and manage the marketing budget to ensure a high return on investment (ROI).

II. Brand and Market Management

Responsible for brand strategy, brand image, and brand consistency management.

Supervise brand communication content (advertising, public relations, content marketing, social media, etc.).

Manage market research to understand customer needs, user profiles, and market opportunities.

Monitor competitor activities and adjust marketing strategies accordingly.