Job Description & Requirements
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design technology and experience platforms creative, media and marketing strategy and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: Responsibilities
- Lead Marketing Transformation Initiatives: Drive the digitalization and modernization of marketing strategies, processes, and operating models to improve overall effectiveness.
- Cross-Functional Collaboration: Partner with Strategy, Technology, Data & Analytics, and Sales teams to design and implement cohesive, integrated marketing solutions.
- Data-Driven Strategy Development: Leverage customer insights, market trends, and analytics to craft impactful, evidence-based marketing strategies.
- Change Management: Champion organizational transformation efforts, promoting enhanced marketing efficiency, agility, and alignment across teams.
- Performance Monitoring: Define key performance indicators, evaluate ROI, and continuously refine marketing campaigns to maximize results.
- Innovation & Technology Adoption: Implement advanced marketing technologies, automation platforms, and AI-driven solutions to accelerate business growth and operational excellence.
- Japanese Client Management & Consulting: Act as the primary point of contact for Japanese clients, ensuring strategies reflect both Japanese and local market dynamics, as well as cultural considerations.
Skills
- Strategic Thinking: Proven ability to design comprehensive marketing transformation roadmaps aligned with organizational goals.
- Project Management: Strong experience managing multiple concurrent projects, timelines, and stakeholders.
- Digital Marketing Expertise: Proficiency in SEO, SEM, social media advertising, and marketing automation tools.
- Analytical Skills: Skilled in data analysis, business intelligence platforms, and customer segmentation methodologies.
- Leadership & Communication: Strong leadership presence with excellent communication and stakeholder engagement capabilities.
- Adaptability: Thrives in dynamic environments and quickly adopts new technologies and methodologies.
- Language Skills: Fluency in both Japanese and English (written and spoken) required for effective client engagement and internal collaboration.
