Marketing Strategy & Communications, Executive/ Senior Executive

Established in 2019, Gaia Lifestyle Holdings Pte. Ltd. is a Food and Beverage (F&B) and Shared Services Company managing F&B Operations as well as providing support services to a rapidly growing Group of Companies in multiple industries comprising concert/live shows management and promotions, F&B, hospitality, and real estate management. Gaia Lifestyle Holdings Pte. Ltd. regularly measures and improves process quality, examines, and applies best industry practices, identifies new and advanced technological implementations as well as trains and develops our employees to keep them relevant.

This role is responsible for supporting the Marketing team's branding and marketing efforts for the F&B businesses under the Group in Singapore.

Key Responsibilities

• Foster an in-depth knowledge of the Group and its value proposition
• Assist the marketing team in the direction, planning, development, conceptualisation and development of existing and new in-house brands, including marketing and creative aspects
• Assist with marketing partnerships to expand brand awareness, engagement and drive sales
• Propose and create marketing campaigns, strategies and promotional content to target market and audience
• Manage social media which includes planning monthly calendar, content creation and community management
• Manage customer acquisition, retention, rewards etc. under loyalty app where applicable
• Develop job briefs and providing direction for in-house and external agencies/vendors to meet desired objectives
• Work with key internal stakeholders to align communications objectives
• Keep up to date on consumer habits and trends, and provide recommendations on consumer perspective and feasibility of business activities
• Perform other ad-hoc duties as assigned under the Group

Requirements

• Bachelor's degree with a minimum of 1-2 years experience in branding &/or marketing; prior experience in the F&B industry is advantageous
• A hands-on team player with a positive attitude and willingness to take on new challenges
• Ability to work in a fast-paced environment with strong multi-tasking and adaptability skills
• Excellent communication, writing, and interpersonal skills

By submitting your application, you consent to the collection, use, and disclosure of your personal data by Karim Group for the purposes of processing and assessing the job application, and for other employment-related purposes in accordance with the Personal Data Protection Act 2012 (PDPA).

You declare that the information provided in your application is true and complete to the best of your knowledge. You understand that any false or misleading information may result in the rejection of application or, if employed, termination of employment.