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Randstad Singapore

Marketing Specialist - Power/Industrial B2B

2-4 Years
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  • Posted 13 hours ago
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Job Description

About the company

I am representing a growing global power and transformer equipment industry player. As part of their business expansion, they are looking for someone to oversee the development and execution of marketing strategies that strengthen their presence

This role blends marketing creativity with technical understanding, making it ideal for candidates who enjoy working at the intersection of engineering and commercial strategy.

About the role

Reporting to the General Manager, your responsibilities would include

  • Develop and execute targeted marketing initiatives that strengthen our presence across utilities, OEMs, EPCs, and industrial customers.
  • Convert engineering concepts into straightforward, compelling product narratives.
  • Produce brochures, presentations, case studies, and digital content that speak confidently to technical audiences.
  • Manage digital channels and create content that supports lead generation, brand awareness, and customer education.
  • Maintain a consistent and credible technical voice across platforms.
  • Work with engineering and sales teams to understand product functionality, applications, and customer pain points.
  • Use these insights to refine messaging and differentiate our solutions.
  • Coordinate trade shows, seminars, webinars, and customer visits.
  • Prepare marketing kits, demos, and technical materials that elevate customer engagement.

Skills and experience required

  • Min 2 years of experience in B2B, technical, or industrial marketing.
  • Exposure to the electrical, power, engineering, or industrial sector is advantageous.
  • Comfortable simplifying complex technical topics into clear, structured communication.

if you are interested in the position, please click apply David Lerh (EA:94C3609/ R1769977)

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About Company

Job ID: 151471325