Marketing Specialist

About us

Cochlear's mission is to help people hear and be heard. Cochlear Asia-Pacific is the fastest growing division of Cochlear Ltd, with a direct market presence in Japan, Korea, China, India, SE Asia and Australia & New Zealand. Our implantable hearing device portfolio includes cochlear implant systems (Nucleus) and bone conduction implant systems (Baha)

The Opportunity

Cochlear now has a fantastic opportunity for a marketing specialist to join our Asia Growth Markets team, based in Singapore. This role is responsible for delivering on the Asia Growth Markets (AGM) marketing strategy through the initiation, development and execution of local programs designed for AGM countries (40% of time) and for the Singapore market (60%).

The Marketing Specialist is responsible for driving candidate and recipient engagement activities, demand generation, public awareness, support professional marketing activities and works closely with the marketing director and country manager (Singapore)

This is a diverse and busy role, but don't worry you won't be alone, you will work with, key industry professionals, recipients as well as our local and global teams to deliver against our ambitious plans.

Initiative, Develop and Execute Candidate Generation Program

• Introduce marketing programs, across platforms, to raise awareness for cochlear implant solutions to funnel candidates through the decision-making process.
• Expand Cochlear Implant (CI) referral opportunities through Cochlear candidate events, advocacy programs and medical healthcare system.
• Position Cochlear as the leading CI brand in all marketing mediums

Event and Campaign Performance Management

• Support local professional marketing activities, across hospitals, HCPs, Clinics & Hearing aid partners
• Manage day-to-day aspects of campaign & event delivery to ensure initiatives are delivered on time and on budget and are meeting goals.
• Identify and develop recipient speakers to advocate at recipient events
• Identify Cochlear ambassadors, understand hearing journey challenges, awareness issues and develop programs and tools to engage them to promote hearing loss and CI awareness
• Collects KPIs and metrics, preparing and generating reports that provide clear improvement pathways.Develop and execute on campaign plans which meet the strategic requirements of Cochlear.
• Support the execution and promotion of regional industry and consumer events for the Asia Growth Markets team.

Product Launch Introduction

• Develop and execute all product launch preparation and campaigns to meet the strategic and sales objectives in Singapore.

Develop the Cochlear Brand

• Develop the strategic and sustainable recipient programs and agendas.
• Identify and develop recipient speakers to advocate at recipient events
• Identify Cochlear Family ambassadors, understand hearing journey challenges, awareness issues and develop programs and tools to engage them to promote hearing loss and CI awareness.

You Bring Your Skills and Experience

As we grow our operations, we are looking for people who share our passion for delivering quality hearing solutions to our customers. Whilst your marketing skills will be critical for your success in this role, your interpersonal skills will be equally (if not more so) as important as you will work side by side with professionals, candidates and recipients to ensure what we design and execute meets their needs as well as ours.

Essential:

• Diploma/ bachelor's in business, Communication or Marketing, or relevant field
• Commercial (sales or marketing) experience. Exposure to understanding sales & marketing interplay in a healthcare sector. Strong communication and interpersonal skills
• knowledge of Microsoft Office and basic design software
• Fluent in English.

Ideal:

• Commercial orientation: Understanding of interplay between sales & marketing in meeting commercial objectives.
• Persuades: Using compelling arguments to gain the support and commitment of others.
• Collaboration: Building partnerships and working collaboratively with others to meet shared objectives
• Someone passionate about marketing, sales and healthcare industry
• Experience in healthcare/medical devices industry

In turn, you will have the unique opportunity to work in a highly dynamic multinational organisation that is a global leader in implantable hearing solutions. You will have the ability to collaborate with local and global stakeholders in a customer centric environment. You will be well-positioned to influence the growth story of the business, with ample opportunities for growth and career progression.

Why Cochlear

Cochlear is the global leader in implantable hearing solutions. The company has a global workforce of more than 3,500 people worldwide and invests more than AUD$160 million each year in research and development. Over 550,000 people across more than 100 countries now experience hearing as a recipient of a Cochlear hearing solution.

Cochlear can offer:

• The Work - A high impact job supporting world leading technology
• The Organisation - A global leader in active implantable medical device hearing technology
• The Opportunity - To make a difference to the quality of people's lives

How to Apply:

Applications for this position can be made by visiting and should include an up to date resume and a covering letter detailing your suitability for this role.