Marketing Specialist

Media Buying & Campaign Execution

• Support performance marketing initiatives by liaising with the Performance Marketing team to help execute paid media campaigns (social, search, in-app ads).
• Assist in coordinating and procuring Out-of-Home (OOH) media placements such as bus ads, bus shelters, and other physical formats.
• Coordinate and test in-app promotional assets including banners and push notifications related to the booking flow.

User Adoption & Field Engagement

• Support community activation efforts including field marketing activities and community engagement events to encourage resident trials and user education.
• Manage logistics, inventory, and deployment of physical marketing materials, signage, and customer information panels.

Partnership & Compliance Support

• Ensure all product launch communication and marketing content are consistent, aligned with brand guidelines, and approved by regulatory stakeholders.