Marketing & PR Director (DCS Pay)
Department: Marketing
About Us
- We are a high-growth Web3 payment infrastructure company redefining how users and businesses interact with stablecoins and digital assets.
- Backed by licensed financial institutions and trusted by leading Web3 partners, we provide cryptofiat payment rails, cardissuing infrastructure, and CaaS (CardsasaService) solutions for exchanges, wallets, protocols, and global fintech innovators.
- Our team comes from top global exchanges, tier-one tech companies, and leading fintechs across APAC and Europe bringing deep expertise, a builder mindset, and a shared passion for shaping the future of compliant, scalable financial infrastructure.
About the Role
We are building the next-generation payment infrastructure and transforming how businesses experience global money movement. As the Marketing & PR Director, you will define, elevate, and protect the brand presence that represents our products, partnerships, and innovations across Web3, payments, and fintech ecosystems.
You will develop and execute integrated marketing strategies, lead highimpact brand and product campaigns, manage external communications, and shape the narrative that positions us as a category leader. This role is highly visible and cross-functional influencing brand perception, driving thought leadership, strengthening our digital and social presence, and amplifying our impact across global markets.
What You Will Do
- Develop and execute marketing, PR, and communication strategies to grow brand awareness across APAC and global markets.
- Build and maintain a consistent brand identity across all touchpoints.
- Manage social media presence, creating compelling content tailored for Web3, fintech, and payments audiences.
- Develop marketing collateral including blog posts, case studies, presentations, and website content.
- Own external communications including press releases, media outreach, announcements, and executive messaging.
- Drive integrated marketing campaigns for product launches, partnerships, events, and ecosystem initiatives.
- Collaborate with Product, BD, and Leadership to craft narratives that highlight our platform, payment solutions, and industry impact.
- Coordinate with media outlets, journalists, KOLs, analysts, and ecosystem partners.
- Track and optimize campaign performance, audience engagement, and brand KPIs.
- Lead event marketing strategy for conferences, panels, and community activations.
What You Bring
Core Requirements
- 8+ years in marketing, PR, communications, or brand management, ideally in fintech, Web3, payments, or SaaS.
- Strong experience in PR strategy, media relations, and crafting high-quality communication materials.
- Proven track record executing digital marketing and social media campaigns.
- Excellent writing skills with the ability to distill complex technical topics into clear, compelling narratives.
- Ability to manage multiple stakeholders and work cross-functionally with BD, Product, and Leadership.
- Highly organized with strong project management and analytical skills.
- Comfortable working in fast-paced, high-growth startup environments.
Nice-to-Haves:
- Experience running PR for fintech or Web3 companies.
- Existing media or KOL relationships across APAC or global markets.
- Familiarity with payments, card-issuing, stablecoins, and crypto-fiat flows.
- Experience with community engagement, influencer partnerships, or event marketing.
- Strong understanding of design basics or familiarity with creative tools (e.g., Figma, Canva).
Why Join Us & Our Culture
- Impact: Drive meaningful BD strategy and influence the growth of the next-generation Web3 payments.
- Innovation: Work on cutting-edge crypto-fiat card infrastructure used by leading Web3 companies.
- Global Exposure: Collaborate across teams in APAC, Middle East, and Europe.
- Growth: Learn fast, access strategic decision-making, and scale your career in a high-growth startup.
- Culture: A flat, collaborative, high-ownership environment where your ideas directly influence product direction.
We value people who are:
- Builders who thrive in 01 and 1100 environments
- Owners who take initiative and move fast
- Learners who grow through feedback and curiosity
- Collaborators who elevate the team
- Visionaries who care about shaping the future of stablecoins
Paydify Product Highlight
Empowering every business with crypto payments
Powered by DCS Card Centre, a MAS-licensed financial institution with 50+ years of payment expertise.
Accept crypto from anyone. Scale without boundaries.
Instantly receive payments from millions of users, multiple blockchains, any cryptocurrency all with the lowest transaction fees.
Learn more on LinkedIn Paydify & website: DCS Card Centre and Paydify
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
