Marketing & Performance Executive

Morgan McKinley is partnering with a client to hire a Marketing & Performance Executive to bridge the gap between creative storytelling and data-driven marketing. You will be responsible to develop creative concepts, share valuable insights to pitch, brief, and launch high-converting ad assets.

Key Responsibilities:

• Track and evaluate key metrics (CPM, CTR, conversion rates, CPP, ROAS, and spend) to measure creative efficiency.
• Move beyond simple reporting-diagnose the underlying reasons why specific ads succeed or fail.
• Develop new hooks, creative angles, and controlled variations based on campaign learnings.
• Brainstorm and build actionable creative briefs for static ads and short-form video content.
• Write clear, engaging ad copy, headlines, and email marketing content designed to convert.
• Monitor customer behavior, competitor strategies, creative trends, and the Meta Ad Library to source winning content formats.
• Partner effectively with designers, videographers, editors, and content creators to bring briefs to life.
• Upload, organize, and double-check marketing assets and campaign builds.
• Thoroughly review all creative and copy assets before publishing to ensure high standards.
• Maintain precise testing records, clear campaign notes, and provide concise daily start/end updates.

Key Requirements:

• Prior experience (or strong internships/projects) in digital marketing, creative strategy, paid social, or content marketing.
• Comfortable interpreting performance-marketing metrics and converting data into actionable creative direction.
• Excellent written English with a punchy, clear tone.
• Hands-on familiarity with Meta Ads Manager, Canva, and standard digital marketing software.
• A portfolio or work samples showing campaigns, ad creatives, copy, or marketing materials you personally contributed to.

If you are interested in this role and would like to discuss the opportunity further, please click apply now.

Only shortlisted candidates will be responded to, therefore if you do not receive a response within 14 days please accept this as notification that you have not been shortlisted.

Morgan McKinley Pte Ltd

Vivian Chin

EA Licence No: 11C5502

EAP Registration No: R21103300