Marketing Ops, Program Manager

Marketing Ops, Program Manager

Job Summary:

As a Program Manager, you will be responsible for driving key marketing program execution and delivery as well as transformative projects across multiple PayPal functions, aligned to key organizational objectives. You will provide thought leadership and guidance to project teams and stakeholders, ensuring successful delivery of impactful initiatives. This role is a primary contributor within the PMO, responsible for driving best practices in program management and fostering a culture of collaboration and continuous improvement.

Job Description:

Essential Responsibilities:

• Lead end-to-end delivery of complex marketing campaigns and initiatives across owned and paid channels.

• Partner with Marketing, Operations, and Martech teams to define, design, plan, and execute integrated programs that support business goals.

• Coordinate tasks, resources, and timelines across multiple implementation teams to ensure deadlines and deliverables are met.

• Manage stakeholder expectations, including campaign performance reporting and project updates, ensuring clarity and alignment.

• Define tracking, tagging, and measurement requirements in collaboration with Marketing and Analytics teams to ensure robust performance insights.

• Provide proactive communication on project and campaign progress to cross-functional teams and leadership.

• Establish ways of working, success metrics, KPIs, and operational processes while managing dependencies with partner teams.

• Act as the primary point of contact to identify, mitigate, validate, and manage risks across programs and campaigns.

• Develop and maintain documentation, including briefs, timelines, workflows, process guides, and campaign repositories.

• Offer strategic consultation, identifying optimization opportunities in campaign design, process efficiency, and execution quality.

• Contribute to change management efforts, sharing learnings, best practices, and process improvements across the organization.

Expected Qualifications:

• Minimum of 5-8 years of relevant work experience with a Bachelor's degree or equivalent practical experience.

• Demonstrated success managing complex, multi-channel marketing programs within a Marketing Operations or Martech environment.

• Strong experience working with cross-functional teams in fast-paced, matrixed organizations

Preferred Qualifications

• Experience with Adobe Experience Cloud tools and Pardot for lead nurturing, segmentation and campaign execution

• Hands-on technical understanding of Martech and Adtech ecosystems, including APIs, integrations, tagging frameworks, and data flows.

• Ability to partner with engineering teams and speak the language of technical requirements, feasibility, and platform constraints.

• Familiarity with CRM platforms and analytics tools (e.g., GA4, Tableau, Power BI).

• Strong understanding of data segmentation and digital channels (email, paid media, web/app personalization).

• Has an impact-oriented mindset and thriving amid ambiguity and changing priorities while focusing on results.

• Has strong stakeholder management experience and develops trust-based partnerships and drives enterprise-wide impact.

• Exceptional executive communication, able to translate complex technical issues into concise insights and actionable recommendations for non-technical stakeholders.

• Flexibility to operate in global hours to support cross-region partners and project timelines.