We are seeking a Marketing Ops Specialist to support the execution of campaigns and mapping initiatives for IoT and geospatial products. The role bridges product objectives with marketing strategies, coordinating across teams and partners to deliver impactful campaigns, events, and field activities. By tracking performance and streamlining processes, the specialist ensures initiatives are executed efficiently, strengthens customer engagement, and drives adoption of location-based solutions.
Key Responsibilities:
- Support the design and execution of marketing initiatives for IoT (in-house hardware), consumer maps, and other location-based products.
- Serve as the team's main marketing contact and subject-matter expert.
- Convert product objectives into actionable campaign plans, including audience targeting, messaging, timelines, deliverables, and success metrics.
- Collaborate with product, engineering, operations, and other internal groups to ensure campaigns are fully prepared.
- Work with vendors, agencies, site operators, and community stakeholders to support mapping projects and marketing activities.
- Build strong relationships with regional marketing teams and external partners to access specialized support.
- Oversee site access, fieldwork, data collection, and operational requirements for mapping initiatives.
- Manage daily planning and monitoring of mapping tasks to ensure timely delivery of accurate, high-quality data.
- Organize driver-partner events, handling logistics, communications, registration, vendor coordination, on-site support, and post-event reporting.
- Maintain trackers for campaigns, events, and partnerships; monitor outcomes, identify risks, and recommend improvements.
- Deliver progress updates, performance reviews, and post-campaign insights to stakeholders.
- Create repeatable processes and playbooks to enhance efficiency and quality in future campaigns and mapping projects.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, Technology, or equivalent professional experience.
- At least 2 years of experience in tech or other relevant fields.
- Solid foundation in marketing operations, campaign delivery, project coordination, events, or field-based activities.
- Proven ability to support campaign planning, including defining audiences, shaping messages, coordinating channels, managing timelines, and tracking execution.
- Skilled in organizing events or activations involving driver-partners, community groups, or external stakeholders.
- Experience working with vendors, agencies, property managers, and site operators.
- Accuracy in managing campaign assets, event logistics, participant data, location details, and operational trackers.
- Competence in Google Sheets or Microsoft Excel for tracking, analysis, and reporting.
- Enthusiasm for mapping, geospatial solutions, IoT, or technology-driven customer experiences.
- Familiarity with consumer maps, GIS, POI data management, navigation, or other geospatial tools.
Interested candidates may apply through the application system or send it to [Confidential Information]. Shortlisted candidates will be notified.
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