Marketing & Operations Manager

About the Role

We are a TCM clinic chain seeking a dynamic and results-driven Marketing & Operations Manager to oversee marketing strategy and operational execution.

Key Responsibilities

1. Marketing Strategy & Execution

Develop and implement integrated marketing strategies (online & offline) to drive brand awareness and revenue growth

Plan and execute sales and promotions across branches and digital platforms (social media, paid ads, etc), manage and liaise with outsourced digital marketing team.

Analyze marketing performance and optimize based on data insights (ROI, conversion, engagement)

Ensure brand consistency across all marketing and communication channels

2. Operations Management

Oversee daily business operations to ensure smooth and efficient workflows

Develop, implement, and continuously improve SOPs and operational processes

Coordinate cross-functional teams to align marketing initiatives with operational execution

Monitor KPIs and implement strategies to improve productivity and cost efficiency

Coordinate employee performance reviews, goal setting, and appraisal cycles

Handle clinic employee scheduling, relations, engagement, and retention initiatives

Support training and development programs to enhance team capabilities

Requirements

Bachelor's degree in Marketing, Business Administration, or related field

3-6+ years of experience in marketing, operations

Working knowledge of HR practices and basic employment regulations

Basic understanding of digital marketing tools and platforms

Proven ability to manage projects and cross-functional teams

Strong analytical, organizational, and problem-solving skills

Ability to work independently with strong initiative