Qualification
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Experience with programming languages such as Python or R for data analysis and modeling.
Preferred qualifications:
- Master's degree in Statistics, Econometrics, Data Science, Mathematics, or a related quantitative field.
- Experience with various MMM techniques (e.g. Bayesian MMM, time series regression, Machine learning).
- Experience in developing and implementing MMMs in a business environment, with understanding of statistical modeling techniques, including regression analysis, time series analysis, and causal inference.
- Understanding of the digital advertising and measurement ecosystem (e.g. attribution, experiments, data clean rooms, server-side API).
- Excellent communication skills, with the ability to present complex information to senior and C-level stakeholders.
