Marketing Manger

Marketing Managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

1. Translate affiliate marketing strategies into affiliate marketing strategy implementation plans. Design the affiliate portfolios with appropriate mix of partner types and platforms. Identify and qualify possible affiliate partners and platforms. Select and recommend appropriate mix of affiliate partners and platforms. Collaborate with affiliate partners on affiliate marketing campaigns. Monitor and review performance metrics related to affiliate marketing in terms of return-on-investment.

2. Develop operational plans to achieve campaign and brand objectives. Develop detailed brand campaigns. Recommend potential communication tools to reach out to targets effectively and increase interest in website products or services. Manage execution of campaigns to achieve the desired results. Evaluate customer responses to determine effectiveness of the campaigns. Refine campaigns to enhance their effectiveness. Set performance measures for each element of the campaigns. Manage pre-campaign testing plans to gauge effectiveness of the campaigns. Refine operational plans based on pre-campaign test findings Manage operational plans to support campaign objectives. Manage campaign budgets. Monitor and evaluate campaign performance and effectiveness in accordance with performance measures to further refine operational plans.

3. Develop brand portfolio implementation plan. Communicate differentiation of brands to key stakeholders. Coordinate portfolio monthly business status reports for the management. Develop research construct based on selected target markets. Create logos, key brand messages or taglines that resonate with the organisation's brand. Communicate to stakeholders on brand guidelines. Obtain data on performance metrics to measure effectiveness of brand equity.

4. Develop data collection approaches. Review and provide recommendations based on research outcomes. Communicate with stakeholders to understand and document research findings and implications. Analyse findings or reports of local and global market trends, opportunities, threats and technology development on impact on business strategies or business operations strategies.

5. Develop communications channel management plans in line with brand and marketing activities. Conduct negotiations to achieve agreement in communications channel management. Evaluate effectiveness of communication channels Identify, select and manage distribution channel structures. Develop research construct based on selected communication channels. Communicate to stakeholders on effectiveness of communication channels.

6. Analyse information on relevant compliance requirements that regulate the business units from appropriate sources of information. Interpret relevant legislation and regulations, legal documents, standards and codes of practice relevant to the business units. Evaluate and report the data on compliance to relevant stakeholders according to information format requirements. Formulate recommendations and obtain sign-off for addressing areas of non-compliance with legal and other requirements in consultation with relevant stakeholders. Develop detailed operational plans and procedures for compliance. Monitor and review operational plans and procedures for compliance.

7. Oversee the process of data collection, assessing, understanding and integrating primary quantitative and qualitative customer data. Manage appropriate extraction of information from relevant sources (e.g. CRM, point-of-sale and e-commerce systems). Manage a customer-centric research program that integrates customer and competitor research as well as economic and industry trends

8. Identify web content requirements based on evaluation of customer needs. Oversee the application of guidelines relating to the display and format of text and/or image contents across different platforms. Manage alterations to website design to enhance user experience. Ensure maintenance of information architecture and website design.

9. Generate a range of ideas in alignment to writing project objectives and requirements. Consult with relevant stakeholders to evaluate and select most appropriate content ideas and writing styles. Review and proofread written content using manual and automated systems. Utilise a range of additional resources to find information where there are perceived gaps in text-based contents. Manage copyright clearances as required. Edit copy to conform to grammar rules. Edit copy to maintain consistency with the publishing house styles.

10. Manage and monitor data analytics metrics and measurement efforts. Select the metrics that would best answer the business problems, questions or hypotheses. Drive deep dive analyses to understand customer activities and behaviours across all digital platforms. Manage analytics efforts on predictive modelling, contextual targeting, churn analysis, revenue growth and cost optimisation. Communicate quantitative findings, interpret trends, draw consumer insights and make recommendations for organisation's products and services. Monitor the effectiveness of data-driven analytics tools and technologies deployed.

11. Develop promotion mechanics and online activities for e-Commerce campaigns. Select potential communication tools to reach out to target customers effectively. Manage execution of campaign to achieve the desired results. Evaluate customer responses to determine effectiveness of campaigns. Refine campaign to enhance its effectiveness. Set performance measures for each element of the campaign. Manage pre-campaign testing plans. Manage operational plans to support campaign objectives. Manage campaign budgets. Collaborate with business partners to create sales opportunities and/or enhance online awareness, website and campaign visibility.

12. Identify market trends and developments that may impact organisational marketing activities. Analyse market trends and developments to forecast emerging market needs and develop appropriate recommendations. Report findings and recommendations to management in accordance with organisational procedures.