Marketing Manager

Responsibilities

Strategic Localization & Alignment

• Communicate closely with Xiaomi HQ and regional team.
• Translate global strategies into Malaysian marketing plans.
• Define the local marketing roadmap for assigned product lines, ensuring all activities align with business goals set by the GTM/Sales departments.

Lifecycle Project Management

• Control the entire marketing lifecycle for new product launches—from warm-up, launch, first Sale, to sustaining phases.
• Oversee the budget allocation and timeline management for your product lines. Ensure all core deliverables are produced on time and within budget.
• Proactively identify potential risks in the campaign timeline and develop contingency plans.

Cross-Functional Orchestration

• Collaborate tightly with functional experts (PR, KOL, Media Buy, Social Media, Design, Ecommerce, etc.). Directing the integrated schedule to ensure one consistent voice across all channels.
• Lead external agencies to ensure high-quality output that matches the campaign strategy.

Performance & Insight

• Monitor campaign progress using various metrics.
• Conduct deep-dive reviews after every launch.
• Assess market trends, brand health, and competitor movements to adjust strategies dynamically.

Qualifications

• Professional Experience:
• 5+ years of marketing experience, 3+ years of integrated marketing experience.
• Industry Background: Experience in Smartphone, Consumer Electronics is highly preferred.
• Proven track record in Project Management or managing complex, multi-stakeholder campaigns is a priority.