Marketing Manager

Job Overview:

• A Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for an entire organization in order to attract potential customers and retain existing ones.

Job Description:

• Marketing Strategy & Execution
• Develop and implement B2B marketing strategies aligned with business goals.
• Plan and manage multi-channel campaigns (content, digital, events, etc.).
• Collaborate with sales teams to align marketing efforts with the sales funnel and conversion goals.
• Analyze market trends and competitor activity to identify opportunities for growth. Brand Management.
• Define and uphold the company's brand identity across all touchpoints.
• Create consistent messaging and tone across marketing materials, campaigns, and platforms.
• Ensure brand guidelines are followed internally and externally. Product Positioning
• Establishing and maintaining a distinct image, identity, and value proposition for a product in the minds of a target audience.
• Competitive analysis
• Customer feedbacks
• Value proposition Analytics & Reporting
• Track KPIs, campaign performance, and ROI.
• Provide regular performance reports and insights.
• Use data to optimize campaigns and improve engagement and conversion rates. Team Leadership & Collaboration
• Work cross-functionally with product, sales, customer success, and external agencies.

Qualifications:

• Bachelor's Degree in Marketing or equivalent
• Required language(s): English both written and oral
• Proven experience as a marketing manager or relevant role
• Gaming industry marketing background, especially for Vietnam Market
• Comprehensive knowledge of digital marketing, including paid ads, social media, and content marketing
• Proficiency in analytics tools
• Problem-solving and innovative thinking skills
• Self-motivated with a results-driven approach
• Good communication skill and positive minded
• The capability to conceive and execute successful marketing campaigns
• Familiarity with SEO and SEM best practices
• Adaptability to remote work, with the ability to manage projects independently