About the Role
Our client is looking for a hands-on and commercially minded Social Media & Digital Marketing Manager to drive social media and digital marketing activities across its consumer brands.
The role covers end-to-end marketing, from strategy and campaign planning to execution, performance tracking and optimisation.
Key Responsibilities
- Develop and execute social media and digital marketing strategies aligned with business objectives.
- Plan and manage marketing campaigns across relevant digital channels.
- Own social media content strategy, calendars and campaign direction.
- Develop engaging content for lifestyle, home, kitchen, retail and e-commerce products.
- Manage and optimise paid and organic social media campaigns.
- Track campaign performance and KPIs including reach, engagement, CTR, conversion, CAC and ROAS.
- Analyse campaign results and recommend improvements to targeting, content, channels and budgets.
- Work with designers, content creators, KOLs, agencies and external partners to execute campaigns.
- Manage influencer and creator collaborations where relevant.
- Identify opportunities to improve brand awareness, customer acquisition and engagement.
- Manage marketing budgets and campaign timelines.
- Guide and mentor junior marketing team members.
- Stay updated on social media trends and digital marketing best practices.
Requirements
- Diploma or Bachelor's Degree in Marketing, Digital Marketing, Communications, Business or related disciplines.
- 4-6 years of hands-on experience in digital marketing, social media marketing or performance marketing.
- Strong understanding of end-to-end campaign planning and execution.
- Experience translating business objectives into marketing strategies and measurable KPIs.
- Strong understanding of digital marketing metrics including ROAS, CAC, conversion rate, CTR and engagement.
- Experience analysing campaign performance and making data-driven optimisation decisions.
- Hands-on experience managing social media channels and content strategy.
- Experience with paid social media and digital advertising platforms.
- Strong commercial and analytical mindset.
- Good communication, stakeholder management and leadership skills.
Interested candidates are encouraged to submit their resumes outlining their relevant experience and achievements to sherriyang(@)talentvis.com or click apply!
..We regret to inform that only shortlisted candidates would be notified..
EA License No: 04C3537
EA Personnel No: R22106683
EA Personnel Name: Yang Hui Shan, Sherri
