Marketing Manager

Key Responsibilities

• Branding Strategy Development: Develop and implement comprehensive branding strategies to establish and enhance DeRAMA Confinement Centre's brand identity and market positioning in Singapore.
• Marketing Campaigns: Plan, execute, and manage multi-channel marketing campaigns to drive brand awareness, customer engagement, and business growth.
• Market Research: Conduct market research to identify consumer trends, preferences, and competitive landscape, providing insights to inform strategic decisions.

• Content Creation: Oversee the creation of compelling marketing content across digital, print, and social media platforms, ensuring consistent brand messaging.
• Digital Marketing: Lead digital marketing initiatives, including SEO, email marketing, and social media, to maximize online presence and engagement.
• Performance Metrics: Monitor and analyze key performance indicators (KPIs) related to branding, marketing, and customer service, and provide actionable insights for improvement.

Requirements

• Degree/Diploma in Marketing, Communications, or related field.

• Minimum 5 years of relevant marketing experience, preferably in hospitality, healthcare, lifestyle, or wellness sectors.

• Excellent communication, copywriting, and creative skills.

• Strong project management and organizational skills.

• Ability to work independently while being a strong team player.

• Passionate about maternal care, wellness, and family-oriented services.

• Proven experience in planning and executing both digital and offline marketing strategies.

• Knowledge and experience in PR or marketing agencies is a strong advantage.

What We Offer

• Competitive salary package based on experience.

• Opportunity to shape the brand of a growing and impactful confinement centre.

• Supportive, collaborative work environment.

• Professional growth opportunities in marketing and brand management.