Marketing Manager - Southeast Asia (Singapore, Malaysia, Hong Kong, and Indonesia)
Location: Kuala Lumpur, Malaysia OR Singapore
Scope: Singapore, Malaysia, Hong Kong, Indonesia
Team: Marketing & PR
Reports to: Senior Brand Manager, SEA
About Tarte
tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide!
Are you a force of nature who thrives in a fast-paced environment Do you want to contribute to tarte's mission of offering cruelty-free, eco-chic cosmetics chock high-performance natural™ ingredients If so, we'd love to hear from you!
The Role
We are looking for a Marketing Manager, SEA (SG/MY/HK) to lead PR, influencer, and marketing initiatives across Singapore, Malaysia, and Hong Kong. This role combines strategic planning with hands-on execution and requires strong cultural fluency across mature, trend-driven beauty markets.
You will work closely with the Senior Brand Manager, International teams, Sephora SEA & HK, and key local partners to elevate tarte's brand presence, drive awareness, and support commercial growth.
What You'll Do
Strategic Planning & Regional Execution
- Develop and execute PR, influencer, and marketing strategies tailored to Singapore, Malaysia, and Hong Kong, aligned with global and regional direction
- Partner with International teams to plan influencer strategies across mega, macro, micro, and emerging talent
Influencer & Media Management
- Build and nurture strong relationships with influencers, KOLs, media, and agencies across SG, MY, and HK
- Conduct regular audits of influencer and press lists to ensure relevance and performance
Retail & Sephora Collaboration
- Localize global assets for SG, MY, and HK in partnership with International teams
- Pitch and secure priority social and marketing placements with Sephora SEA & HK
- Track Sephora support, analyze sales and launch performance, and collaborate with category teams to drive newness
- Monitor competitor activity and market trends to inform strategy
Events & Activations
- Lead the ideation and execution of influencer and press events across SG, MY, and HK
- Manage suppliers, vendors, product logistics, and event timelines
Who You Are
- 5-7 years experience in PR, Influencer, Communications, or Brand Marketing (beauty or fashion preferred)
- Strong understanding of Singapore, Malaysia, and Hong Kong beauty and social ecosystems
- Proven relationship builders with influencers, media, retailers, and internal stakeholders
- Strategic yet hands-on, highly organized, and comfortable managing multiple markets
- Strong analytical skills and performance-tracking mindset
- Excellent written and verbal communication skills in English
