MARKETING MANAGER

This attachment outlines the roles, responsibilities, and required competencies for the position of Marketing Manager at Skillsnova LLP, a management consultancy firm. The Marketing Manager will play a vital role in developing and executing marketing strategies that strengthen the company's brand presence, support client acquisition, and enhance overall business growth.

Specific Responsibilities:

1. Develop and implement comprehensive marketing strategies that align with the company's goals and consultancy services.

2. Plan, manage, and execute digital and traditional marketing campaigns to promote Skillsnova LLP's brand and expertise.

3. Conduct market research to identify emerging trends, competitor activities, and client needs to inform strategic planning.

4. Oversee the creation of engaging marketing content, including articles, case studies, newsletters, and social media materials.

5. Manage the company's online presence, including website updates, SEO optimization, and social media engagement.

6. Coordinate with internal departments to ensure consistent brand messaging and alignment across all communications.

7. Evaluate marketing campaign performance through data analysis and prepare detailed reports for management review.

8. Build and maintain relationships with strategic partners, clients, and industry stakeholders to enhance brand visibility.

9. Organize and manage promotional events, webinars, and corporate workshops to increase market engagement and client outreach.

Technical Skills and Competencies:

1. Digital marketing and social media management

2. Search engine optimization (SEO) and search engine marketing (SEM)Content creation and copywriting

3. Brand development and management

4. Website management and CMS platforms

5. Market research and data analysis

6. Project and campaign management

7. Communication and presentation skills

8. Strategic planning and creative problem-solving 9. Marketing analytics and reporting tools (e.g., Google Analytics, HubSpot)

Duration of Traineeship/Attachment Offered - 6 months

Mature Mid Career Individuals - $2,700

This Position is open for mid career individuals (Mature, 40 years and above).

Mid Career individuals from any qualifications level can apply.