Marketing Manager, SEA

About Us

Established in 1972, Guardian Health & Beauty is Singapore's Number 1 Health and Beauty retailer. With more than 124 stores nation-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots to a holistic one-stop solution for customers health and beauty needs. It continues to expand its products and service range to meet the redefinition of beauty by today's customers – where health meets beauty.

With a strong health heritage, it has the largest network of award-winning pharmacists and a wide selection of health products. Professional services such as patient-care counselling, dispensary services, beauty and personal care solutions are offered at stores as a convenient one-stop for health and beauty. Guardian also operates its online store with more than 9,000 products available and offers the Click & Collect services. For more information, please visit www.guardian.com.sg. Follow Guardian Health & Beauty on Facebook, Instagram, Telegram, Youtube and TikTok.

Guardian Health & Beauty is a Progressive Wage (PW) mark accredited company.

The Role

The Marketing Manager will be responsible for building and growing the DFI Health & Beauty Direct Business, developing and executing brand marketing and communications strategies for assigned portfolio brands. The ideal candidate will drive brand growth through effective planning, cross-functional collaboration, and market execution excellence.

Is this your next challenge in Marketing / Retail

Growth DFI Direct Business

• Develop and implement marketing strategies for DFI Health & Beauty Direct Business portfolio brands in Hong Kong, Macau, Singapore, Malaysia, Indonesia, Vietnam, Brunei, driving awareness, conversion and loyalty
• Collaborate with sales and operation team and internal stakeholders to ensure marketing efforts align with business objectives
• Manage marketing budget and allocate effectively to achieve brands objectives

Brand Marketing

• Initiate and implement 360 strategic marketing plan across channels, including digital, print and social media
• Collaborate and interact with brand principals to algin on marketing strategies, share best practices and localize content
• Manage marketing agencies to deliver brands marketing objectives
• Plan and coordinate participation in events, roadshows, and other on-ground marketing initiatives to increase brand visibility and consumer outreach
• Monitor and report on the effectiveness of marketing campaigns, making data-driven decisions to optimize performance
• Conceptualize and execute consumer engagement programs and loyalty initiatives to build long-term brand affinity and retention
• Work with sales & operations to develop online offer, enhance product visibility, and improve digital customer experience

Do you have experience in the FMCG industry

• Bachelor's degree in Marketing/ Business Administration or related disciplines
• Minimum 5 years of marketing experience, especially in brand marketing
• Experience in the FMCG or retail industry is an absolute advantage
• Strong in stakeholder management, self-motivated with excellent communication and interpersonal skills
• Creative, adaptable, high learning agility
• Well-organized, enjoy working in fast-paced organisation
• Good command of both written and spoken English and Chinese