Marketing Manager, SEA

About Us

Established in 1972, Guardian Health & Beauty is Singapore's Number 1 Health and Beauty retailer. With more than 124 stores nation-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots to a holistic one-stop solution for customers health and beauty needs. It continues to expand its products and service range to meet the redefinition of beauty by today's customers where health meets beauty.

With a strong health heritage, it has the largest network of award-winning pharmacists and a wide selection of health products. Professional services such as patient-care counselling, dispensary services, beauty and personal care solutions are offered at stores as a convenient one-stop for health and beauty. Guardian also operates its online store with more than 9,000 products available and offers the Click & Collect services. For more information, please visit www.guardian.com.sg. Follow Guardian Health & Beauty on Facebook, Instagram, Telegram, Youtube and TikTok.

Guardian Health & Beauty is a Progressive Wage (PW) mark accredited company.

The Role

The Marketing Manager will be responsible for building and growing the DFI Health & Beauty Direct Business, developing and executing brand marketing and communications strategies for assigned portfolio brands. The ideal candidate will drive brand growth through effective planning, cross-functional collaboration, and market execution excellence.

Is this your next challenge in Marketing / Retail

Growth DFI Direct Business

• Develop and implement marketing strategies for DFI Health & Beauty Direct Business portfolio brands in Hong Kong, Macau, Singapore, Malaysia, Indonesia, Vietnam, Brunei, driving awareness, conversion and loyalty
• Collaborate with sales and operation team and internal stakeholders to ensure marketing efforts align with business objectives
• Manage marketing budget and allocate effectively to achieve brands objectives

Brand Marketing

• Initiate and implement 360 strategic marketing plan across channels, including digital, print and social media
• Collaborate and interact with brand principals to algin on marketing strategies, share best practices and localize content
• Manage marketing agencies to deliver brands marketing objectives
• Plan and coordinate participation in events, roadshows, and other on-ground marketing initiatives to increase brand visibility and consumer outreach
• Monitor and report on the effectiveness of marketing campaigns, making data-driven decisions to optimize performance
• Conceptualize and execute consumer engagement programs and loyalty initiatives to build long-term brand affinity and retention
• Work with sales & operations to develop online offer, enhance product visibility, and improve digital customer experience

Do you have experience in the FMCG industry

• Bachelor's degree in Marketing/ Business Administration or related disciplines
• Minimum 5 years of marketing experience, especially in brand marketing
• Experience in the FMCG or retail industry is an absolute advantage
• Strong in stakeholder management, self-motivated with excellent communication and interpersonal skills
• Creative, adaptable, high learning agility
• Well-organized, enjoy working in fast-paced organisation
• Good command of both written and spoken English and Chinese