Marketing Manager (Retail / Fashion Brand)

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute monthly & yearly marketing plans
• Plan campaigns aligned with seasonal events
• Analyze market trends, competitors, and customer behavior

2. Campaign Execution

• Lead promotional campaigns
• Coordinate with retail outlets for in-store marketing materials
• Manage campaign timelines, budgets, and performance

3. Digital Marketing

• Oversee social media (Instagram, TikTok, Facebook)
• Plan content calendars and campaign themes
• Manage paid ads (Meta, TikTok Ads, Google)
• Work closely with e-commerce platforms (Shopee, website, TikTok Shop)

4. Branding & Creative Direction

• Ensure consistent brand identity across all channels
• Work with designers on EDMs, banners, posters, and product visuals
• Guide photoshoots, styling, and campaign concepts

5. CRM & Customer Retention

• Plan loyalty programs, vouchers, and app promotions
• Execute push notifications, email marketing (EDM), and remarketing
• Analyze customer data to improve the repeat purchase rate

6. Performance Tracking & Reporting

• Track campaign performance (sales, ROI, traffic, conversion)
• Provide weekly/monthly reports
• Optimize campaigns based on data insights

7. Team & Vendor Management

• Lead and guide marketing team (executives/designers)
• Coordinate with external partners (shopping malls, IP licensors, agencies)

Requirements

• Diploma / Degree in Marketing, Business, or related field
• 3-6 years of marketing experience (retail/fashion preferred)
• Strong understanding of both online & offline marketing
• Experience in campaign planning and execution
• Knowledge of social media, ads, and e-commerce platforms
• Creative mindset with strong analytical skills

Key Skills

• Campaign Planning & Execution
• Digital Marketing (Meta / TikTok Ads)
• Branding & Creative Direction
• Data Analysis & Reporting
• Leadership & Communication

KPIs (Performance Indicators)

• Sales growth (online & retail)
• Campaign ROI
• Customer acquisition & retention rate
• Social media engagement & growth
• Store traffic & conversion

Bonus (Good to Have)

• Experience in fashion / retail industry
• Experience with influencer marketing
• Familiar with design tools (basic Canva / Adobe understanding)