1. Marketing Strategy & Planning
- Develop overall marketing plans and campaigns
- Identify target audiences and market positioning
- Set marketing objectives aligned with business goals
2. Brand Management
- Maintain and strengthen brand image and identity
- Ensure consistent branding across all platforms
- Work on brand awareness and reputation building
3. Campaign Management
- Plan and execute marketing campaigns from start to end
- Monitor campaign performance and optimize results
4. Market Research & Analysis
- Analyse market trends, competitors, and customer behaviour
- Identify new opportunities for growth
- Use data to improve marketing performance
5. Budget & Performance Tracking
- Manage marketing budget and spending
- Track ROI (return on investment) of campaigns
- Prepare reports for management
6. Team & Stakeholder Coordination
- Lead or guide marketing team members
- Work closely with sales, business development, and external agencies
- Coordinate promotional activities across departments
