About the Role
The Marketing Manager will lead the overall marketingstrategy and execution for Midea Singapore, managing a team to drive brandawareness, product demand, and retail performance. This role requires ahands-on leader who can balance strategic planning with strong execution,including roadshows, events, and integrated campaigns.
Key Responsibilities
1. Marketing Strategy & Leadership
- Develop and implement comprehensive marketing strategies aligned with business and sales objectives
- Lead, mentor, and manage the marketing team to ensure effective execution of initiatives
- Set clear KPIs and monitor team performance
2. Campaigns & Brand Building
- Oversee planning and execution of integrated marketing campaigns (digital, social media, advertising, and offline channels)
- Strengthen brand positioning and ensure consistency across all touchpoints
3. Events, Roadshows & Promotions
- Plan, organize, and oversee roadshows, exhibitions, and in-store promotional events
- Drive event strategy to increase customer engagement and sales conversion
- Manage end-to-end execution including vendor coordination, logistics, and on-site performance
4. Digital & Content Management
- Oversee creation of marketing content, artwork, and communication materials
- Ensure high-quality execution across websites, social media, and e-commerce platforms
- Guide the team on creative direction and brand storytelling
5. Product & Trade Marketing
- Work closely with product managers to translate product features into strong marketing messages
- Support product launches, pricing promotions, and retail campaigns
- Collaborate with sales teams to drive sell-through performance
6. Budget & Performance Management
- Manage and allocate marketing budgets effectively to maximize ROI
- Track, analyse, and report campaign performance with actionable insights
- Present regular performance reports to senior management
7. Stakeholder & Vendor Management
- Collaborate cross-functionally with sales, product, and regional teams
- Manage relationships with external agencies, contractors, and vendors
- Oversee showroom displays, endcap setups, and renovation-related marketing projects
Requirements
- Bachelor's degree in marketing, Business, or related field
- 6-10 years of marketing experience, with at least 2-3 years in a managerial role
- Strong experience in consumer electronics / home appliances / retail marketing
- Proven track record in managing campaigns, events, and roadshows
- Strong leadership and team management skills
- Hands-on, results-driven, and able to work in a fast-paced environment
- Excellent communication and stakeholder management skills
Preferred Qualifications
- Experience working in regional or multinational companies
- Experience in retail/channel marketing
