About MEXC
Founded in 2018, MEXC is a global cryptocurrency exchange serving millions of users worldwide. We are committed to building a secure, efficient, and accessible platform for digital asset trading.
MEXC is known for offering some of the lowest trading fees in the market, deep liquidity across a wide range of assets, and fast access to trending tokens. Our platform provides a comprehensive suite of services including spot trading, derivatives, staking, and other digital asset products designed for both retail and institutional users.
Built on high-performance infrastructure and a user-first philosophy, MEXC delivers fast execution, strong market depth, and a seamless trading experience for global users.
At MEXC, we believe the best platforms are built through constant improvement and open collaboration. We value direct communication, practical thinking, and individuals who take ownership of their ideas. Teams are encouraged to share insights, challenge assumptions, and contribute to how the platform evolves.
As the digital asset industry continues to evolve, we remain focused on innovation, transparency, and global expansion while building a trusted platform for the next generation of financial technology.
Key Responsibilities
- Develop and execute paid acquisition strategies for global user growth, focusing on scaling new user acquisition and optimizing paid conversion efficiency.
- Manage and optimize App user growth channels, including Google, Meta, Apple Search Ads, various DSPs, OEMs, and APK channels.
- Continuously expand and manage diverse traffic channels, optimize delivery structure and budget allocation, and improve overall delivery efficiency and user quality.
- Drive growth strategies with data, focusing on core metrics such as ROAS, CPA, and LTV, conduct continuous monitoring, analysis, and optimization of ad delivery performance.
- Familiar with the delivery and review rules of mainstream ad platforms, possess channel resources and problem-solving abilities, and ensure stable ad launch and continuous acquisition of effective traffic in complex delivery environments.
- Familiar with iOS ad attribution mechanisms and privacy frameworks (e.g., SKAdNetwork), and able to develop and optimize user growth strategies in an attribution-constrained environment.
- Collaborate closely with regional teams and country markets to develop localized growth strategies and drive user growth in key markets.
- Coordinate with design, brand, marketing, and data teams to continuously optimize ad creatives, landing pages, and growth strategies to achieve measurable growth goals.
Requirements
- 3+ years of experience in performance marketing or user growth, with hands-on experience in mobile App ad delivery.
- At least 3 years of ad delivery experience in the Crypto/Fintech industry; familiarity with the industry media ecosystem and relevant channel resources is preferred.
- Familiar with ad delivery strategies for restricted industries, with experience in multi-channel traffic acquisition and strategy optimization.
- Understand the impact of iOS privacy policies and attribution mechanisms on ad delivery, and able to develop effective growth strategies in an attribution-constrained environment.
- Familiar with mainstream ad channels, including major media, search ads, social media ads, DSPs, mobile phone manufacturers, and OEM traffic.
- Familiar with the delivery strategies and optimization methods of mainstream ad platforms such as Google, Meta, and Apple Search Ads.
- Understand ad data acquisition and attribution logic; experience with MMP tools such as AppsFlyer and Adjust is preferred.
- Experience in Web2App user conversion delivery; familiarity with deep links and attribution tools (e.g., AppsFlyer OneLink) is preferred.
- Strong data analysis capabilities, able to extract insights from complex data and develop clear optimization strategies.
- Excellent communication and collaboration skills, able to efficiently promote projects in a cross-border remote team environment.
- Strong execution and independent promotion capabilities, able to flexibly adjust strategies and promote project implementation in complex delivery environments.
- Strong interest in the cryptocurrency, blockchain, and technology industries, with a focus on industry trends and a commitment to continuous learning.
Why Join Us
At MEXC, we believe people do their best work when they are trusted with real responsibility and given the freedom to grow.
Ownership & Initiative We encourage individuals to take initiative, lead projects, and contribute ideas that help shape how we build and improve the platform.
Learning Culture We regularly organize internal training programs, knowledge-sharing sessions, and learning initiatives where team members can both develop new skills and share their expertise with others.
Ideas That Matter New ideas are welcomed and discussed openly. Team members have a real voice in shaping which proposals move forward, and meaningful contributions are recognized and rewarded.
Room to Grow As a rapidly expanding global exchange, roles evolve quickly and individuals often have opportunities to expand their scope and take on greater responsibilities.
Global Collaboration Work with colleagues across different regions and cultures while contributing to a platform used by millions of users worldwide.
