Marketing Manager

Role Overview

We are looking for a dynamic and entrepreneurial Marketing & Business Development

This is a hybrid role combining strategic marketing, content creation, and business

development, ideal for someone who thrives at the intersection of media, luxury, and

innovation

You will play a key role in:

. Building new client relationships

. Developing partnerships across industries

. Driving the visibility and positioning of BTB

. Creating compelling content and marketing initiatives

Key Responsibilities

Business Development

. Identify and develop new business opportunities

. Build and maintain relationships with clients, partners, and agencies

. Support the development of commercial proposals and partnerships

. Actively contribute to revenue growth through new client acquisition

Marketing & Brand Building

. Lead marketing initiatives

. Develop and execute marketing campaigns across digital and social channels

. Manage and grow BTB's brand presence and positioning

. Support event marketing (conferences, retreats, leadership programs)

Content & Communication

. Create and manage content (social media, newsletters, website)

. Write compelling copy aligned with luxury and business audiences

. Support editorial storytelling in collaboration with internal teams

. Ensure consistent brand voice across all platforms

Profile

. Minimum 4 years of relevant experience in marketing, business development,

media, or communications

. Strong writing and content creation skills

. Commercial mindset with the ability to identify and convert opportunities

. Creative thinker with a think outside the box mentality

. Highly proactive, self-driven, and solution-oriented

. Strong interpersonal and relationship-building skills

. Interest in luxury, media, leadership, and cultural trends

Key KPIs (First 6-12 Months)

Business Development

. Minimum 3-5 new client leads per month

. Conversion of 1-2 new clients/partnerships per quarter

. Contribution to revenue targets (to be defined with management)

Marketing Growth

. Increase BTB social media following by +30-50% within 6 months

. Improve engagement rate across platforms (target: +20%)

. Build and manage a qualified database (target: 500-1,000 relevant contacts)

Content Output

. Minimum:

o 2-3 posts per week (LinkedIn / Instagram)

o 1 newsletter per month

o Ongoing website content updates

Brand & Visibility

. Support execution of key events and activations (BTB, Vogue, Robb Report)

. Establish at least 2-3 strategic partnerships per quarter