Marketing Manager / Marketing Associate (Fitness)

Role Summary
We are looking for a marketing professional to drive viral social growth for a fitness brand/app. This role is highly hands-on and focuses on short-form content creation, trend-driven growth, and the use of AI tools to scale content production.

(Level and scope will be adjusted based on experience.)

Key Responsibilities

• Plan and execute viral social media strategies on TikTok, Instagram Reels, and Shorts

• Create, edit, and publish short-form fitness content

• Research trends, test content formats, and optimise based on performance

• Use AI tools to generate scripts, visuals, voiceovers, and videos

• Analyse content performance and continuously improve engagement and reach

• Support marketing initiatives for a fitness app, including feature launches and campaigns

Requirements

• Experience growing social media accounts organically

• Strong skills in short-form video content creation

• Familiarity with AI tools for content generation

• Good understanding of social media trends and algorithms

• Ability to move fast and iterate based on data

Nice to Have

• Experience in the fitness or wellness industry

• Experience marketing a consumer or mobile app

• Influencer or creator collaboration experience