Overseeing the planning, development, execute, and monitor various marketing campaigns, marketing strategies, promotion activities, and branding projects in different channels to enhance brand awareness.
Develop and manage approved marketing budget to achieve business objectives. Responsible for press release write-up, media pitching, and maintaining media relations on both online and offline platforms.
Engage with brand relevant celebrities and influencers to drive brand awareness through their followers. Manage brand social media accounts (e.g Instagram, Facebook, Xiaohongshu, if applicable) and content write-up, place ads for digital marketing.
Define and lead in-store promotions, premiums, joint promotions, corporate and membership promotions.
Compile market research reports, stay updated with market trends and competitors activities.
Prepare monthly, quarterly and yearly reports with insights and presents to management for review. Set up and manage a new CRM program to build, grow and retain our member base with purposeful communications and engagement.
Work closely with cross departments e.g. Retail Operations, Merchandising and Visual Merchandising to align on promotions calendar.
Develop strong partnership with internal departments as well as external vendors on marketing communications and other promotional campaigns.
Other projects or tasks assigned
Proactive, strategic thinking, attention to detail, independent, able to work under pressure and takes ownership.
A good team player with the ability to multi-task.
