Develop and implement regional marketing strategies aligned with corporate objectives and growth targets.
Define clear portfolio priorities based on market trends, competitive intelligence, and clinical needs.
Portfolio Management
Oversee the product life cycle from launch to discontinuation, ensuring market readiness and profitability.
Collaborate with global teams on portfolio expansion, product upgrades, and new technology introductions.
Go-to-Market (GTM) Planning
Lead cross-functional GTM strategies for product launches and campaigns across the SEAT region.
Ensure marketing content, clinical evidence, and sales tools are locally relevant and impactful.
Market Development & KOL Engagement
Identify and develop new market opportunities and high-growth clinical segments.
Build and maintain strong relationships with Key Opinion Leaders (KOLs) to support advocacy, product adoption, and clinical validation.
Collaboration with Local Teams & Distributors
Partner with country marketing and sales teams to adapt strategies to local market conditions.
Provide guidance, resources, and training to support local execution.
Performance Measurement & Reporting
Monitor and analyse marketing program effectiveness, market share, and ROI.
Provide regular updates to regional leadership and recommend data-driven adjustments.
Budget Management
Plan, track, and optimise marketing budgets to ensure efficient use of resources.
Cross-Functional Collaboration
Work closely with Regional Sales, RA/QA, Clinical & Training, and Global Marketing to validate product-market fit.
Coordinate with Legal, Finance, and Operations for partnership negotiations, contract reviews, and risk assessments.
Your Talents
Education & Experience
Bachelor's degree in Marketing, Business Administration, Life Sciences, or related field (Master's degree preferred).
Minimum 5 years marketing experience in the medical devices, healthcare, or life sciences sector, with at least 2 years in a regional or strategic marketing role.
Proven track record in product portfolio management, market development, and successful product launches.
Technical & Professional Skills
Strong understanding of clinical applications, healthcare systems, and surgical workflows.
Experience in developing and executing go-to-market strategies and marketing campaigns.
Proficiency in market analysis, business case development, and ROI tracking.
Excellent presentation, facilitation, and negotiation skills, with the ability to influence cross-functional teams and stakeholders.
Competence in CRM, marketing automation, and data analytics tools.
Personal Attributes
Strategic thinker with a results-driven mindset.
Strong interpersonal skills with the ability to engage effectively across cultures and seniority levels.
Highly organised, detail-oriented, and capable of managing multiple projects in a fast-paced environment.
Willingness to travel within the SEAT region and internationally as required.
Language Skills
Proficiency in English (written and spoken) required; additional Asian language(s) an advantage.
