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We are looking for a high-energy, strategic, and results-driven Marketing Manager to spearhead the launch and growth of KIX in Singapore. As our first market, Singapore is the blueprint for our global expansion. You won't just be managing a brand you'll be defining how KIX wins the hearts of Singaporeans.
GTM Strategy: Own the Go-To-Market strategy for Singapore. Define our positioning, messaging, and user acquisition tactics from 0 to 1.
Local Growth: Execute integrated campaigns across social media (TikTok, IG, Lemon8), influencer partnerships, and offline activations.
Community & PR: Build the KIX community. Identify and collaborate with local KOLs/KOCs and handle media relations to boost brand awareness.
Data-Driven Optimization: Track campaign performance, analyze user behavior, and pivot strategies based on ROI and local market feedback.
Voice of the Market: Be the bridge between SG users and our product team, ensuring KIX evolves to meet local needs.
The Local Expert: 3-5 years of marketing experience in Singapore. You know what's trending at Orchard Road and what's buzzing on Telegram groups.
The Hustler: You thrive in a fast-paced, startup environment. You're a strategist who isn't afraid to design a deck one hour and coordinate a street event the next.
The Storyteller: Exceptional communication skills with a knack for creating content that resonates with the SG audience.
The Connector: You have an existing network of influencers, agencies, or media contacts in the lifestyle/tech space.
Impact: You are Employee #1 for the SG market launch. Your fingerprints will be all over our success.
Innovation: Work with the creative minds behind Lobah Play.
Growth: Real opportunity to scale into a regional leadership role as we expand beyond Singapore.
If you're ready to put KIX on the map, send us your CV and a brief note on one marketing tactic you'd use to make KIX go viral in Singapore.
Job ID: 146076869
