Marketing Executive
At Kodecoon, we take pride in providing top-notch technology education courses to equip every child with programming knowledge and empower them to create change. If you're keen to be part of a dynamic team in a fast-growing start-up, join our Marketing team to be hands-on from day one and work closely with our founding team. This role will expose you to daily operations of managing an ed-tech start-up and facilitate smooth delivery of our coding programs to students in local and international schools.
Responsibilities & Duties
- Support marketing campaigns planning and execution
- Research industry-related topics and prepare well-drafted drafts or copy for social media posts, promotional emails and other marketing collaterals
- Design or assist in the creation of written, video, and image content for marketing channels to advertise our company and products
- Manage social media channels including Instagram, Facebook, Xiao Hong Shu, WeChat, Tik Tok and assist in replying to any customer inquiries
- Ensure the collaterals created are consistent with the branding guidelines
- Design customer success initiatives, or community events like fireside chats for customer engagement through Whatsapp channel
- Plan lead generation events with key partners
- Measure and report the results of marketing campaigns, social media ads and initiatives
- Assists in any other ad-hoc data entry or administrative tasks as requested by the management
- Design and lead team in offline marketing efforts (such as banners, pillar ads) and exhibitions
Skills & Qualifications
- Strong communication and problem solving skills
- Have business acumen to generate traffic and leads for new business opportunities
- A strong eye for detail and aesthetics according to our brand identity
- Knows how to use Photoshop or Illustrator or photo editing software is a plus, but not compulsory
- Knows basic video editing
- Fluent in spoken and written English
- Fluency in spoken and written Mandarin
- Driven, fast learner, proactive and ability to work in a fast-paced environment
- Organized, detail-oriented and ability to manage different projects at once
- Get things done attitude
