Marketing Manager

About the role

Kenzen Group of Companies is looking for a Marketing Manager to lead and execute marketing across our F&B portfolio, including Craftsmen Coffee, Prairie by Craftsmen, and Superitto. This is a hands-on role that blends strategy, brand building, and on-the-ground execution.

You'll work closely with operations and leadership to grow sales, strengthen brand presence, and ensure consistent marketing across all customer touchpoints.

Key responsibilities

Strategy, Growth & Performance

. Plan and execute marketing strategies to drive sales growth and achieve business KPIs

. Develop and run targeted campaigns to increase customer engagement and revenue

. Track performance and translate insights into actionable improvements

Team & Department Management

. Lead and manage the marketing department, aligning team output with business objectives

. Guide, mentor, and oversee the execution of campaigns and daily marketing operations

Brand Development & Content

. Lead brand development and rebranding initiatives across multiple F&B concepts

. Ensure consistent brand identity, tone, and visual standards across digital and physical platforms

. Oversee social media strategy, content creation, and community management

Digital, E-commerce & Loyalty

. Manage and grow digital channels, including websites and social platforms

. Lead e-commerce initiatives, including online store launches and optimisation

. Manage digital loyalty programmes in partnership with platforms such as Liven

Events, Partnerships & Activations

. Plan and execute brand activations, collaborations, and events

. Liaise with corporate clients, partners, and KOLs to build long-term relationships

. Support and grow event-related revenue across brands

. Run a mobile coffee concept called Craftsmen-On-Wheels

Creative & Visual Production

. Oversee visual production including product photography, videos, and marketing collateral

. Ensure high-quality creative assets for websites, social media, packaging, menus, and in-store signage

Product & Concept Development

. Support and lead new product launches and marketing rollouts (e.g. specialty drinks, seasonal menus)

Operational Collaboration

. Work closely with operations teams to improve workflows, efficiency, and customer experience

. Ensure marketing initiatives are practical, executable, and aligned with outlet realities

Requirements

. 3-5+ years of marketing experience (F&B, hospitality, or lifestyle brands preferred)

. Strong understanding of brand, content, and digital marketing

. Proven ability to drive sales and engagement through campaigns

. Comfortable managing both strategy and hands-on execution

. Strong communication, organisation, and leadership skills

. Experience working with multiple brands is a plus

. Passion for food, coffee, and hospitality is highly valued

Why join Kenzen Group

. Work across multiple established and growing F&B brands

. High level of ownership and creative input

. Close collaboration with leadership and operations teams

. Opportunity to shape and grow brands from within

If you're someone who enjoys building brands on the ground and understands that marketing doesn't stop at content, we'd love to hear from you.