Marketing Manager

Job Description

We are looking for an experienced and results-driven Marketing Manager to lead the marketing and promotional activities of our online product-selling business. The successful candidate will be responsible for increasing brand awareness, generating online traffic, improving sales conversion, and developing effective marketing campaigns across various digital and e-commerce platforms.

Key Responsibilities

• Develop and implement marketing strategies to increase online product sales and brand awareness.

• Plan and manage digital marketing campaigns across platforms such as Facebook, Instagram, TikTok, Google and other online channels.

• Manage product promotions, seasonal campaigns, discounts, vouchers and online sales events.

• Oversee product listings and marketing activities on e-commerce marketplaces such as Shopee, Lazada, TikTok Shop and the company's online store.

• Create and coordinate marketing content, including product descriptions, advertisements, social media posts, promotional materials and videos.

• Monitor online advertising performance and optimize campaigns to improve return on advertising spend (ROAS).

• Analyse website traffic, customer behaviour, sales performance and campaign results.

• Identify market trends, popular products, customer preferences and new business opportunities.

• Conduct competitor research and recommend suitable pricing, promotional and marketing strategies.

• Work closely with the sales, operations, customer service and fulfilment teams to ensure promotions are carried out smoothly.

• Plan product launches and develop marketing strategies for new products.

• Manage relationships with influencers, content creators, advertising agencies and other marketing partners when required.

• Develop customer retention strategies, including remarketing, membership programmes, promotions and repeat-purchase campaigns.

• Prepare monthly marketing plans, budgets, sales forecasts and performance reports.

• Monitor marketing expenditure and ensure campaigns are carried out within the approved budget.

• Lead and guide marketing team members to achieve company sales and marketing targets.

Requirements

• Diploma or Degree in Marketing, Business, E-Commerce, Communications or a related field.

• Relevant experience in digital marketing, e-commerce or online product sales.

• Good understanding of social media advertising and e-commerce platforms.

• Experience with Facebook/Meta Ads, Google Ads, TikTok Ads or similar advertising platforms is an advantage.

• Strong understanding of online customer behaviour and sales conversion.

• Able to analyse marketing and sales data and make practical business decisions.

• Good communication, planning and problem-solving skills.

• Creative, organised and results-oriented.

• Able to work independently and manage multiple campaigns simultaneously.

• Experience managing Shopee, Lazada, TikTok Shop or other online marketplaces is an advantage.

Key Performance Areas

The Marketing Manager will be expected to contribute to online sales growth, customer acquisition, conversion rates, advertising performance, brand awareness, customer retention and overall marketing ROI.