Our client is a fast-growing, award-winning events business behind some of the most successful trade shows in the industry. They are looking for a driven and creative Marketing Manager to spearhead their expansion into the Japanese market, based out of Singapore.
This is a high-impact role at the forefront of a strategic market launch; you will be part of the team behind building brand presence and audience in Japan, based out of Singapore. If you are passionate about trade shows, fluent in Japanese, and excited by the challenge of building something from the ground up, this is an exceptional opportunity.
What you'll be doing:
- Leading the go-to-market strategy for the Japanese audience; building a network of exhibitors, visitors, and partners in Japan and across global markets
- Developing Japanese-language marketing campaigns and communications, including copywriting, outbound messaging, and collateral tailored to the Japanese market
- Navigating cultural nuances to ensure messaging and relationship-building approaches resonate with Japanese clients and prospects
- Executing multi-channel marketing strategies targeting both exhibitors and visitors, with strong focus on audience development and delegate acquisition
- Partnering with the sales team on campaigns that drive new business growth and client retention across digital, sponsorship, and other revenue streams
- Leading community building, social media, and PR strategies to grow engagement and brand affinity in both Japanese and international markets
- Managing the creative and design process for all marketing collateral, ensuring consistency across English and Japanese materials
- Overseeing database management, segmentation, and data protection compliance
- Managing budgets, reporting on KPIs, and providing regular forecasts to senior stakeholders
- Taking ownership of the visitor registration process and delegate pricing strategy
What you'll bring:
- Business-level proficiency in Japanese; both spoken and written is essential for this role because of the need to communicate with the Japanese market
- Experience engaging with Japanese clients or partners, with a strong understanding of cultural nuances in a business context
- An existing or demonstrable ability to build networks in Japan and internationally
- Strong English copywriting skills with experience in B2B, technology, or events marketing
- Experience with CRM, CMS, email marketing platforms, and marketing automation tools
- Solid digital marketing knowledge including Google Analytics and Google Ads
- Commercial mindset with the ability to develop sales-led marketing initiatives
- Excellent organisational skills and the ability to manage multiple projects under pressure
- Flexibility to work extended hours during key show periods
This is a rare opportunity to own a market launch and leave a real mark on a growing international business. If you are commercially minded, culturally fluent, and ready to build something meaningful, we'd love to hear from you.
EA License No: (R22108421) | Agency License No: 11C4388
We Are Aspire is acting as an Employment Agency in relation to this vacancy.
