Marketing Manager

Job Description:

• Oversee and coordinate the execution of marketing campaigns across various channels.

• The ideal candidate will possess strong project management skills and a deep understanding of marketing strategies and analytics.

• Campaign Planning and Execution: Lead the planning, execution, and optimization of marketing campaigns to achieve business objectives.

• Cross-Functional Collaboration: Work closely with product, sales, creative, and digital teams to ensure cohesive campaign execution and alignment with brand strategy.

• Budget Management: Develop and manage the marketing campaign budget, ensuring cost-effectiveness and maximum ROI.

• Performance Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for future campaigns.

• Stakeholder Communication: Serve as the primary point of contact for stakeholders, providing regular updates on campaign progress and performance.

• Market Research: Conduct market research to identify trends and opportunities that inform campaign strategies.

• Compliance and Best Practices: Ensure all campaigns comply with industry regulations and best practices.

• Working alongside the local sales and marketing teams, develop, plan and execute strategic and integrated programs to support pipeline targets aligned to budget allocation.

• Manage end to end activities from conception through to follow up, tracking and reporting including digital marketing, demand generation, campaigns, sales prospecting programs, virtual and in-person field events, third party tradeshows and conferences.

• Plan and drive audience acquisition through various channels, including marketing direct, regional sales, partners, SDRs, and external agencies.

• Liaise with the central marketing team and other business entity marketing teams to broaden reach of target ICPs and amplify marketing activations.

• Track account engagement across different stages of the customer journey, providing regular updates and insights.

• Build and maintain positive relationship and communication with security and portfolio sales in region to align dynamic business priorities.

• Coordinate and manage customer activations, working with Marketing Operations to create registration pages, implement and automate workflows and ensure a consistent experience for customers across channels.

• Collaborate with external agencies to execute marketing activations, events, and other promotional activities.

• Maintain strong relationships with internal teams (sales, marketing, digital) and external partners to drive successful program execution.

Job Requirement:

• Preferably have a Degree in Marketing

• Comfortable working in a outsourcing environment

• Able to OT as and when necessary to complete task on hand

• Work From Home