Marketing Manager (Branding, Digital Marketing & AI)
About the Role iAPPS Health Group seeks a creative, results-driven Marketing Manager to lead corporate branding and digital marketing. You will drive awareness and growth for our AI-powered health platform, longevity programmes, and nutraceutical products through innovative campaigns and strategic partnerships.
Responsibilities
- Develop and implement branding and marketing strategies to enhance the iAPPS Health Group brand recognition and market position
- Manage and optimize digital marketing campaigns across Facebook, Instagram, TikTok, LinkedIn, and other social media platforms to increase engagement and lead generation
- Create compelling content using AI tools such as ChatGPT, Canva AI, and CapCut AI for social media, websites, EDMs, and marketing collateral
- Expand brand awareness and customer engagement through targeted digital and social media marketing initiatives
- Establish and maintain strategic partnerships with gyms, TCM clinics, healthcare providers, influencers, and other relevant organizations to support marketing objectives
- Plan and execute product launches, marketing campaigns, events, and promotional activities to drive sales and brand loyalty
- Monitor and analyze campaign performance data to optimize marketing ROI and inform future strategies
Required competencies and certifications
- Degree or Diploma in Marketing, Communications, Business, or a related discipline
- Minimum 5 years of experience in branding, digital, and social media marketing within the healthcare or wellness sector
- Proven hands-on experience managing Facebook, Instagram, TikTok, and digital advertising campaigns
- Proficiency in using AI content creation tools (e.g., ChatGPT, Canva AI, CapCut AI) to develop marketing materials
- Strong creativity, communication, and project management skills
Preferred competencies and qualifications
- Experience in healthcare, wellness, nutraceutical, or technology industries
Other Information
- Salary Range: $6,000 - $8,000
