Responsibilities Include
Lead Regional Strategy and Execution
- Develop and execute the APAC marketing strategy in alignment with regional sales goals.
- Translate high-level plans into programs that drive awareness, engagement, and pipeline growth across priority markets.
- Serve as the regional marketing lead-trusted partner to sales, product marketing, and corporate marketing.
Drive High-Impact Partner Marketing
- Collaborate with key partners (e.g., NVIDIA, SuperMicro etc) to develop joint go-to-market initiatives and co-branded campaigns.
- Build strong partner relationships to unlock co-marketing opportunities and amplify regional presence.
- Track and report on program impact, using insights to refine and scale successful initiatives.
Own Field Marketing Execution
- Plan and run standout field marketing initiatives-industry events, executive briefings, partner activations, and webinars-that create demand and deepen relationships.
- Partner with the APAC sales team to localize programs and accelerate regional pipeline.
- Own end-to-end event logistics, budget management, and post-event performance analysis.
Build Scalable Marketing Operations
- Create processes and workflows that support repeatable execution across multiple countries and teams.
- Ensure message consistency and brand alignment by collaborating with product marketing, content, and digital teams.
Ensure Operational and Regulatory Excellence
- Manage the regional marketing budget with a focus on efficiency and ROI.
- Ensure all marketing activities comply with local legal and regulatory requirements.
- Idle Background - Young profile with strong social skills, capable of supporting sales & ecosystem development
Key Requirements
- Strategic thinking, hands-on execution, rich APAC B2B marketing experience
Desired Qualifications
- A Bachelor's degree in marketing, business or a related field
- 5-8 years in B2B marketing, includes 5+ years leading marketing in APAC across multiple countries
- Deep understanding of the APAC landscape and ability to tailor strategies by market maturity and cultural nuance.
- Familiarity with a partner and channel marketing strategies
- Proven experience with event planning, with a focus on partner & regional field events.
- Excellent written and verbal skills, with proven capability to align cross-functional teams.
- Coming from WEKA, Vast Data, DDN, IBM Spectrum Scale, and Pure Storage is a strong plus.
- Results-oriented, curious, and thrives in fast-paced settings with a focus on continuous improvement.
- Willingness to travel
