Marketing Manager

Fresher365 Group is a digital-first food group building niche food brands for modern consumers. We operate multiple online-focused brands across healthy meal prep, family dinners, and premium catering

Key Responsibilities:

Branding

• Develop brands according to brand DNA, positioning, and audience
• Ensure brand consistency across all channels
• Work with creative team on content and campaigns
• Strengthen brand awareness and positioning
• Monitor market and competitor trends

Digital marketing

• Manage e-commerce performance across platforms
• Plan and optimize Google, Meta, SEO, CRM, and digital campaigns
• Monitor ROAS, CAC, traffic, and conversion
• Improve website conversion and customer journey
• Analyse results and optimize performance

Sales growth

• Drive online sales growth
• Improve customer acquisition, repeat purchase, and AOV
• Create and manage campaigns, launches, and promotions
• Track performance and adjust strategies quickly
• Coordinate with operations for smooth execution

Partnership

• Build strategic partnerships for growth
• Develop collaborations with corporates, KOLs, gyms, wellness and lifestyle brands
• Manage affiliate, referral, and social selling programs
• Explore co-marketing and partnership opportunities
• Track partnership performance and growth impact

Role requirement

• Experience in a fast-paced SME environment
• Experience in e-commerce and digital marketing
• Strong knowledge of Meta and Google Ads
• Experience driving online sales growth
• Familiar with social selling or live commerce
• Analytical and data-driven mindset
• Hands-on, proactive, and able to move fast
• Experience in health, fitness, wellness, food, or subscription businesses