Summary Description (purpose of the job and its overall contributions to company goals)
The Retail Marketing Manager for South East Asia will be responsible for upholding and enhancing Ferrari's
brand prestige by implementing high-quality, targeted, and personalized marketing strategies across the
region. The role will drive dealership marketing excellence, support business growth, and strengthen customer loyalty by ensuring a consistent and impactful brand experience.
I. Primary Responsibilities (key areas of responsibilities in details sales operations)
Dealer Marketing Supervision:
- Guide and oversee dealership marketing strategies, ensuring alignment with Ferrari's regional objectives.
- Set dealer marketing KPIs, track performance, and provide ongoing strategic direction.
- Review and approve dealer marketing plans, activities, and event proposals.
- Conduct regular audits of dealer-led campaigns, analyzing effectiveness and making recommendations for improvement.
Marketing Execution & Performance Management:
- Monitor dealers annual, quarterly, and monthly marketing plans, ensuring a strong focus on lead generation and sales funnel effectiveness.
- Ensure precise tracking and reporting of dealer activities, continuously optimizing performance.
- Lead key regional events, from concept creation to execution, ensuring alignment with Ferrari's brand strategy.
- Control and manage dealers marketing budgets for events, advertising, communications , digital marketing, and CRM.
- Ensure accurate data input into Ferrari's CRM system by dealers.
Retail Strategy & Brand Development:
- Support the regional strategic retail marketing initiatives, ensuring brand consistency across multiple markets.
- Continuously assess and refine marketing strategies to enhance brand impact in diverse markets in the region.
- Maintain an in-depth understanding of the competitive landscape, consumer demographics, and brand messaging.
- Strengthen Ferrari's retail presence and customer experience through innovative marketing solutions.
Cross-functional Coordination & Dealer Support:
- Serve as a key liaison between Ferrari South East Asia region and dealer marketing teams, ensuring seamless communication and execution of marketing programs.
- Evaluate dealer marketing managers performance and oversee recruitment, training, and development plans for new marketing managers.
- Collaborate closely with internal departments, including Sales, After-Sales, CRM, and Communications, to align marketing efforts with overall business objectives.
Miscellaneous:
- Perform other ad-hoc tasks to enhance Ferrari's marketing efforts in the region.
II. Qualifications (Experience, Knowledge, Skills, and Abilities) Required
- Bachelor's degree in Marketing, Business Administration, or a related field
- 5-8 years of experience in luxury or automotive industries international or European company experience is a plus.
- Strong retail and customer engagement experience, with a deep understanding of high-end products.
- Excellent communication and interpersonal skills, able to work effectively with dealers, customers, and internal teams.
- Detail-oriented with a strong focus on customer satisfaction and brand excellence.
- Adaptable and proactive, with the ability to manage projects, handle changing priorities, and lead teams.
- Hands-on approach with problem-solving and crisis management skills.
