Key Responsibilities
Team Leadership
- Manage and mentor a regional marketing team of 3-4 executives and designers based in Singapore, China, and Indonesia.
- Set clear goals, provide guidance, and ensure accountability within the team.
- Foster collaboration across markets while respecting local business needs.
Strategic Marketing & Branding
- Develop and implement marketing strategies tailored to industrial products and machinery sectors.
- Ensure consistent branding and messaging across all regional markets.
- Conduct competitor benchmarking and market analysis for positioning
Campaigns& Demand Generation
- Plan and execute integrated campaigns (digital, print, dealer promotions, exhibitions).
- Oversee creation of brochures, datasheets, videos, and sales toolkit.
- Support the Sales team in lead generation and dealer enablement.
Regional Market Development
- Align marketing efforts with business units in China, Singapore, and Indonesia.
- Support product launches and dealer engagement programs across different countries.
- Adapt campaigns to local market requirements while keeping group-level consistency.
Digital Marketing & Communications
- Lead digital initiatives including website management, social media, SEO/SEM, and email campaigns.
- Produce targeted content for industrial audiences (contractors, dealers, fleet owners).
- Track campaign performance with data-driven reporting.
Exhibitions& Events
- Organize and oversee participation in international trade shows and customer events.
- Ensure world-class presentation of company brand and products at industry platforms.
Cross-FunctionalCollaboration
- Work closely with Sales, Business Development, and Operations to ensure marketing supports commercial goals.
- Provide regular market insights and competitor intelligence to senior management.
Qualifications& Requirements
- Bachelor's degree in Marketing, Business, or related discipline.
- Minimum3 years of B2B marketing experience in industrial products (heavy equipment,mining machinery, construction machinery, or related industries).
- Proven experience managing a regional team across different countries.
- Strong leadership, communication, and project management skills.
- Familiarity with both traditional B2B marketing and digital channels.
- Creative yet commercially focused, with strong analytical skills.
- Willingness to travel within Asia and occasionally internationally.
