Marketing Manager

About us

Estalife is the sole direct-from-factory brand from Singapore's largest NSF cGMP certified supplements factory. Nutritionist-founded and led, built on transparency and science. Lab-tested, published COAs, no resellers. We've grown rapidly in under three years, on content and trust, not discounting or ad-spend tricks. We're a lean, fast moving team of generalists-specialists working together.

The role

We're hiring a Marketing Manager to own our brand and creative engine. You'll report directly to our founder, lead a small creative team, and be the person who turns real science and a real family story into content and ads that actually convert. This is a build-and-lead role: you'll produce as much as you direct. We're looking for a generalist who can do all our branding and marketing related needs, who isn't afraid to roll up their sleeves and get into the work, and who can learn and adapt as and when needed.

What you'll own

• Ad creative and copy across TikTok, Meta, Shopee, Google, our website and more
• Our brand system: voice, look, templates and standards, kept consistent everywhere
• A proper static-ad production pipeline (we're strong on video, light on static now, and that's yours to close)
• Website and marketplace copy, and converting the traffic we already pay for
• Direction of our email and lifecycle marketing: you brief and steer, our tech team builds the pipes
• Translating our nutritionists science into content ordinary people can actually use

Who you'll lead

Our creative content team, plus the marketing output of our e-commerce team. Someone they can learn from and report to.

You'll thrive here if you

• Write copy that sells, with real brand taste. You'll show us, not just tell us
• Finish things. You ship to 100%, not 80%
• Own the work end to end
• Love fast-paced work
• Hate slop
• Can direct and grow a small team without being asked twice
• Read ROAS and CAC and act on them. Pretty ads that quietly raise costs aren't good enough
• Use AI fluently to multiply your output
• Like a fast, generalist team where people jump on what's needed

Nice to have, not required

Supplements, health or DTC experience. We'll teach you the science. We can't teach taste and drive.

What you can expect

• Competitive monthly salary
• Performance bonus
• A fast-moving, sustainably growing and profitable company that's not trying to sell out or exit
• Real sense of achievement

Who would make a good culture fit

• Purpose driven
• The Majulah Spirit to really push a Singaporean brand forward
• Strong EQ, reads people and context well
• Strong sense of ownership

Requirements

• Excellent command of the English language
• Able to work with the content team on Mandarin assets is a strong plus
• Able to really work well in a team
• A relevant degree or portfolio to prove you can do the work
• High AI proficiency
• Able to run data analytics

To apply

Send your CV plus a portfolio or 2 to 3 pieces of work you're proud of to [Confidential Information]. If one of them moved a real number, tell us which and by how much.