Marketing Manager

7-10 years
60000 - 84000 SGD
Job Description

Job Highlights

  • Receive on-the-job training
  • Career progression
  • Dynamic working environment

Job Description

The core responsibilities of the Marketing Manager involve planning, leading, and delivering the annual brand and business targets. The ideal candidate should have a strong record of spearheading successful marketing campaigns and strategies, and evaluate and analyze marketing performance metrics. You will work closely with the Management to create and oversee the company's strategic plan, employing insight and data analysis to foster the incremental growth of the company.

Responsibilities

  • Formulate, define and execute annual marketing plans with integrated marketing and communications strategies, incorporating Digital, PR, and Branding strategies, showcasing EightyTwo's value proposition and aligning to the company's business objectives
  • Monitor trends in marketing, assist to develop and manage the content calendar
  • Supporting the Marketing team with the creation of visual assets (EDMs, social media, ads, video production)
  • Manage and oversee all PR and Branding outreach, liaising with brand partners, media relations, key opinion leaders (KOI)/influencers
  • Manage copywriting work including press releases, articles and collaterals
  • Manage and track overall marketing budget
  • Consolidate and manage the investment on digital touchpoints across all digital platforms
  • Spearhead and coordinate all branding and digital marketing initiatives to drive lead generation
  • Strategize, determine and drive digital marketing effectiveness through advertising tools such as Google SEM, Facebook, and LinkedIn advertising
  • Manage company website, social media platforms, and other affiliated accounts, ensuring that all content remains relevant, engaging, and informative while keeping it optimized for both an excellent user experience and for search engines (SEO)
  • Review, monitor, and report digital marketing performance
  • Track, analyze, and evaluate the effectiveness and ROI of all marketing campaigns
  • Collaborate with other departments internally to establish content for marketing campaigns and align business directions to initiate winning strategies
  • Effectively identify, communicate and manage external parties such as agencies and vendors creatively on digital and print production

Prerequisite

  • Driven, meticulous and detail-oriented
  • Independent and flexible self-starter with a progressive mindset for growth
  • Relevant experience in the luxury industry with good business acumen
  • Effective organization and time-management skills, ability to multi-task
  • Strong analytical, critical, and out-of-the-box thinking

What you can expect out of this job

  • Job progression in an expanding company
  • Opportunity to be posted overseas
  • Be part of the dynamic creative culture
  • Work-life balance
  • AWS and attractive pay package and employment benefits

Qualifications

  • Excellent written and verbal communications skills in both English and Mandarin with a demonstrated proficiency in copywriting and developing content across marketing channels
  • Diploma/Degree in Marketing/ Digital Marketing & Communications/Mass Communications/Business Marketing with at least 8 years of related work experience
  • Experienced in digital marketing mediums (Google, Facebook, Instagram, YouTube, Pinterest, LinkedIn, etc.) and website analytics (Google Analytics, Google SEM, Facebook, and LinkedIn advertising)
  • Proficiency in Microsoft Office
  • Proficiency in Adobe Photoshop/Illustrator/InDesign would be a bonus

Only Singaporeans & PRs may apply, only shortlisted candidates will be notified.

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