Job Summary
Develop and execute integrated sales and marketing strategies to drive revenue growth. Lead and motivate teams to achieve KPIs, identify new business opportunities, and optimize campaign performance through data analysis and collaboration with cross-functional teams.
Responsibilities
- Develop and implement integrated sales and marketing strategies to achieve revenue targets
- Lead, manage, and motivate sales and marketing teams to meet and exceed KPIs
- Identify and evaluate new business opportunities, markets, and customer segments to expand company reach
- Plan, oversee, and optimize advertising, promotions, and digital marketing campaigns to maximize ROI
- Analyze market trends, competitor activities, and customer insights to inform strategic decisions
- Build and maintain strong relationships with key clients and partners to support business growth
- Prepare budgets, forecasts, and performance reports to track progress and inform management
- Collaborate effectively with product, finance, and senior management teams to align strategies and goals
- Monitor campaign effectiveness continuously and adjust tactics to improve outcomes
Preferred competencies and qualifications
- Bachelor's degree in Art, Business Administration, or related field
- Several years of experience in sales, marketing, or business development
- Proven track record of achieving sales targets and leading teams
- Proficiency in digital marketing tools and CRM systems
- Strong leadership and team management skills demonstrated through successful team outcomes
- Strategic thinking and business acumen applied to market and competitive analysis
- Excellent communication and negotiation skills used to build client and partner relationships
- Data analysis and market research capabilities to support decision-making
