Marketing Manager Digital, Brand & PR

About the role

We are looking for a creative, hands-on and results-driven Marketing Manager to grow our consumer brands in Singapore.

You will take the lead in digital marketing, social media, public relation and brand campaigns - from developing ideas to bringing campaigns to life.

If you love building brands, creating buzz and turning marketing ideas into real business results, we'd love to hear from you!

What You'll Do

• Plan and execute digital marketing, social media and brand campaigns

• Manage paid digital advertising and optimise campaigns for reach, engagement and conversions

• Develop engaging content across social media and digital channels

• Drive public relations and media relations, including press releases, media outreach and product publicity

• Build relationships with media, influencers, KOLs and content creators

• Plan and execute product launches, seasonal campaigns and major sales events

• Manage influencer collaborations, product reviews and brand partnerships

• Support roadshows, exhibitions and brand activations

• Work closely with Sales and E-commerce teams to drive traffic, leads and sales

• Manage marketing agencies, vendors and external partners

What We're Looking For

• 5+ years of marketing experience, preferably in consumer electronics, home appliances, retail, lifestyle, FMCG or e-commerce

• Strong hands-on experience in digital marketing and social media

• Experience in public relations, media relations and influencer/KOL marketing

• Able to plan and execute campaigns from idea to launch

• Good understanding of paid advertising and digital performance metrics

• Creative with a strong commercial mindset

• Strong communication, writing and presentation skills

• Hands-on, resourceful and comfortable in a fast-paced environment

• Able to manage multiple brands, campaigns and deadlines

• Experience managing agencies or external partners is an advantage