A global luxury brand is looking for a dynamic Marketing Manager (Client Experiences and Retail Marketing) to lead the experiences, launches and partnerships that bring consumers into a flagship destination in Singapore, and convert that engagement into sales.
Reporting to the Head of Marketing, this individual contributor role is based in its Singapore regional hub.
Key Responsibilities
- Build the retail activation plan to drive traffic, engagement, conversion and ROI
- Deliver the consumer events and programming that bring people into the flagship destination
- Lead product launches end-to-end across budget, agencies, production, execution and results
- Build partnerships with premium brands, venues and cultural platforms to recruit new consumers
- Own A&P spend, agency performance and execution standards across retail and trade activation
Key Requirements
- Marketing experience within luxury, beauty, premium spirits or another premium consumer category
- Strong experience across retail activation, experiential marketing, events and partnerships
- Proven track record of turning marketing activity into footfall, consumer recruitment, sales and ROI
- Strong understanding of the luxury consumer journey and physical retail experience
- Proven ability to lead agencies and work across local, regional and global stakeholders; fluent in English and Mandarin
Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421
