Marketing Manager (China Market Focus)

DATA STELLA PTE. LTD. is seeking a Marketing Manager to support the company's strategic expansion into the China and Chinese-speaking markets.

This role will be responsible for developing and executing marketing initiatives tailored specifically for Chinese-speaking clients, partners, and digital platforms, driving brand awareness, lead generation, and revenue growth.

Key Responsibilities

Develop and implement marketing strategies focused on China and Chinese-speaking markets

Create, manage, and localize Chinese-language marketing content (digital campaigns, landing pages, advertisements, social media materials)

Plan and execute digital marketing campaigns across relevant platforms, including Chinese digital ecosystems

Conduct market research and competitor analysis to identify growth opportunities

Build brand positioning strategies tailored for Chinese-speaking audiences

Collaborate with internal stakeholders to align marketing initiatives with business objectives

Monitor campaign performance and optimize strategies based on analytics

Key Performance Indicators (KPIs)

The Marketing Manager will be evaluated based on measurable business outcomes, including:

Achieve targeted monthly lead generation numbers from Chinese-speaking markets

Increase digital engagement metrics (traffic, inquiries, conversion rate) from China-focused campaigns

Launch and manage a minimum number of structured digital campaigns per quarter

Improve brand visibility across targeted Chinese digital platforms

Deliver quarterly marketing performance reports with actionable insights

Contribute to revenue growth attributed to Chinese market initiatives

KPIs will be reviewed quarterly and aligned with the company's overall growth objectives.

Requirements

Bachelor's Degree in Marketing, Business, Communications, or related field

Strong foundation in digital marketing strategy and campaign management

Fluent in written and spoken Chinese and English

Language Requirement Justification:

This role is specifically focused on business expansion into China and Chinese-speaking markets. The candidate must be able to develop Chinese-language marketing materials, manage campaigns on Chinese digital platforms, and communicate effectively with Chinese-speaking stakeholders and partners.

Strong analytical, communication, and organizational skills

Ability to manage projects independently and meet deadlines

Working Arrangement

5-day work week

Hybrid work arrangement may be considered based on operational needs