Marketing Manager (China Desk)

2-5 years
60000 - 84000 SGD
Job Description

The Marketing Manager (China) will be responsible for the spectrum of marketing responsibilities for the China Desk. He/ she will be the point of contact for the China Desk, Singapore and coordinate the various marketing activities, as well play a key role in cultivating positive brand perception of the Sing-Ed Global Schoolhouse (SEGSH) schools.

The Marketing Manager (China) will be required to be able to communicate with Chinese-speaking parents and to travel to China as and when required.

Job Responsibilities:

  • Set up and be the Main Coordinator / Point of Contact for the China Desk in Singapore
  • Strategize, plan, and implement various marketing activities and campaigns
  • Managing all marketing for the China Desk
  • Support SEGSH schools with increase their brand recognition
  • Coordinate marketing campaigns with various stakeholders
  • Garner exposure for the Company by public relations
  • Ensure the marketing materials stay within company brand guidelines
  • Plan and implement promotional campaigns
  • Manage and improve lead generation campaigns, measuring results
  • Overall responsibility for brand management and corporate identity
  • Prepare both online and offline marketing campaigns
  • Monitor and report on effectiveness of marketing communications
  • Create a wide range of different marketing materials
  • Work closely with designers and assist with new product launches
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  • Analyse potential strategic partner relationships for company marketing
  • Any ad-hoc tasks as assigned by Management.

Job Requirements:

  • Bachelor degree or higher (preferably in marketing related area)
  • Minimum of 3-5 years in a marketing environment
  • Management experience is valuable
  • Strong creative outlook
  • Proactive, with strong initiative
  • Exceptional communication skills
  • Collaborative
  • Creativity and experience in message delivery
  • Experience in marketing for audiences in China and South East Asian countries
  • Absolute fluency in English.
  • Fluency in Mandarin to liaise with overseas stakeholders


Invictus International School is committed to safeguarding and promoting the welfare of all the students in its care and expects all applicants to share this commitment. We follow safe recruitment practices which are aligned to the recommendations of the International Task Force on Child Protection. We hold ourselves to a high standard of effective recruiting practices with specific attention to child protection. All appointments are subject to an interview, identity checks, criminal record checks and successful references.

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