Marketing Manager: Campaign, Community, and Content.

Position - Marketing Manager: Campaign, Community, & Content.

Location - Singapore

Salary - SGD 4,000 / month

Type - Contract/Full Time. Open to foreigners residing in Singapore with valid work permit.

About Us

ThunderWear Asia is a premium men's underwear and apparel brand based in Singapore, serving lifestyle-conscious men across Southeast Asia.

We're bold, playful, and uncompromising in quality, and we believe what's closest to your skin should make you feel confident and unstoppable.

We're growing fast and looking for a proactive, solution-oriented, and team-spirited Marketing Manager: Campaign, Community, & Content to help us take the brand to the next level.

If the candidate is successful, and as the main lead in this role, they have a very exciting opportunity to grow into a regional role with increased pay within less than a year as the company expands.

The Role 

The founders are seeking a third, high level strategic thinking, proactively engaging, great emotional intelligent, professional and creative, third musketeer.

As our Marketing Manager: Campaign, Community, & Content, you will have ownership. You will be the driving force behind our online and offline visibility, appearance, and brand growth.

You will lead strategy and execution across social media, paid/owned/earned content, community, and influencer partnerships.

You will own the full customer acquisition funnel, from building brand awareness to driving sales and

nurturing loyal customers.

Online, offline, in people's heads and hearts, you will grow the brand online, offline, and across the region.

You will work directly with the founders, bringing both creative ideas and data-driven strategies to the table.

This is a hands-on role for someone who thrives in an entrepreneurial environment and wants to play a key part in scaling a brand regionally, and then, globally.

Key Responsibilities:

· Singapore based, no abroad based, no hybrid Manager.

· Manages and executes ThunderWear's content for our on & off line marketing strategy.

· Understands passionately how to create and manage end to end online and community campaigns.

· Proactively manages interns, freelancers, partners, (and even the bosses) to organise and create campaigns and content as it needs to be actioned.

· Understands how to ideate and executeengaging content with the main KPI being audience growth and visual excitement for different media including IG, TikTok, Website, Emails, YouTube, In-Store. These will all be aligned with brand voice in tongue in cheek fun style. 

· Has a deep understanding about the algorithm that guides content across multiple social platforms not limited to IG, TikTok, Facebook, You Tube, and Reddit.

· Understands the implementation of ad copies and visuals across multiple campaigns for, but not limited Meta, Google, and TikTok, and get involved in ad copy creation.

· Understands the key differences between paid, owned, and earned, proactively engages on all, and able to achieve on a start-up budget and energy.

· Is creative. Knows how to ideate, create, and manage campaigns and ads end to end.

· Organises, manages, and drives influencer & affiliate partnerships to expand reach and sales.

· Stays ahead of digital marketing trends, tools, and competitor strategies in the fashion/lifestyle sector.

· Understands Shopify (or willing to learn) and how to shape it to enhance it's capabilities to maximize conversion.

· Strategize and actions efforts to engage current partners, find new ones, and create campaigns with them.

· Helps manage and set up external events including pop ups, community events, among others not only in Singapore, but Malaysia and Hong Kong.

· Knowledge and experience on media/influencer ties/engagement a sought after bonus.

· Assists with other functions as and when required including taking stock, selling at pop ups, packaging retail items, and administrative matters.

Requirements:

· Has a valid work pass for Singapore.

· Understands how to tie tasks to revenue, which is the ultimate KPI and target.

· Proactively solves problem and thrives in fast-paced, entrepreneurial settings.

· Very excellent communication skills and positive team player mentality.

· Possesses start-up energy, never say die attitude, and always proactive.

· Proven experience (4+ years) in marketing, preferably in lifestyle or DTC e-commerce brands. Knows, loves, and has the energy for a B2C market.

· Is proactive and can create/manage all their own projects. Less talk, less promises, more action.

· Grasps paid and media platforms for content creation purposes (Meta Ads, Google Ads, TikTok Ads).

· Experience in managing social media accounts with a track record of growth and engagement.

· Skilled in content strategy and working with creatives to make the hook and keep audiences.

· Unafraid of organising events, meeting with the community, and engaging with communities for ongoing campaigns. 

You will:

· Be Singapore based and ready to work side by side with the founders as we continue to expand.

· Fit in our positive, outgoing and solution-oriented culture.

· Be fun, open, engaging, and proactive in your actions.

· Be strategic and open minded to make mistakes but own mistakes to grow the company and your own skill set.

· Be honest, creative, trustworthy, and confident.

· Be ready to grow regionally and manage teams.

· Be ready to join a start up with a start up mentality. There are times of weekend hustle, after work networking, varied work activities including inventory days, pop up selling, conferences for business development, educational seminars for personal and professional growth, packaging product, and everything in between. 

Why Join Us

· Be part of the start! You will be at the beginning of a bold, premium, and growing brand in an exciting phase of expansion. First Singapore, then region, then world.

· Opportunity to own it! Shape the brand's marketing vision and growth across Asia.

· Creative freedom in a supportive, entrepreneurial environment.

· Opportunity to grow to a regional role!

If you're ready to help us disrupt the men's underwear and apparel market in Asia, we'd love to hear from you.

-ThunderWear is not just underwear, it's a mindset-

• Apply by sending your CV and a short note on why you're the perfect fit.