Job Summary
Shape brand positioning, manage marketing budgets, and lead multi-channel campaigns to drive business growth and customer engagement in the Singapore market.
Responsibilities
- Define and implement brand positioning to establish a strong market presence in Singapore
- Develop and execute end-to-end marketing strategies aligned with business goals
- Manage marketing budgets by measuring ROI and optimizing resource allocation for maximum impact
- Lead and mentor the marketing team to successfully launch campaigns, partnerships, and customer loyalty programs
- Monitor industry trends, customer sentiment, and competitor activities to inform strategic decisions
- Align marketing plans with sales targets and foster collaboration across departments to achieve business objectives
Preferred competencies and qualifications
- Bachelor's degree in Marketing, Business, or equivalent
- Minimum 3 years of marketing experience, including at least 2 years leading a small team
- Proven success managing digital and offline marketing channels
- Experience in home decor, lifestyle, or financial services industries is highly valued
